Titan, Fastrack Watches

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ADVERTISING REPORT
FASTRACK WATCHES

Submitted by:
Aparna Saxena,
Fashion Management
Contents

* Acknowledgement……………………………pg.3
* Preface……………………………………………pg.4 * Introduction……………………………………pg.5 * Product category…………………………….pg.12 * Selection of Media…………………………pg.13
* Target market………………………………..pg.16 * Objectives……………………………………….pg.17 * Research plan…………………………………pg.18 * Questionnaire Analysis………………….pg.19
* Analysis…………………………………….......pg.29 * Conclusion……………………………………..pg.33 * Bibliography………………………………….pg.34 * Questionnaires……………………………..
* Internet reports and findings………..

Acknowledgement

I would like to thank my faculty , Ma’am Sumina, for giving me the opportunity to explore advertising as not only a subject but also as a medium that I may use in future for my endeavors. The report has exposed me to the real market and consumer behaviors. I would also like to extend my gratitude and thank you to all the people who were generous enough to respond to my survey and give their individual feedbacks in order for me to reach a conclusion.

Preface

With the growing consumer demands and competition in the market, all product and service based advertising has changed over the years. It not only seeks to achieve higher sales but also to build a brand image of its own in a way that it becomes synonymous with success. Today advertising is about, if nothing else, catching eyeballs for the brand to remain etched in the minds of people. Companies are coming up with interesting and innovative options and ways to not only attract and interact with customers but also to gain their loyalty. This marketing research is done in order to evaluate selection and success of the advertising mediums used for my product. The project comprises of a consumer survey of a sample group of about 50 people aged 18-28. Leading to which an appropriate analysis and conclusion have been given.

Introduction/ Company Profile

TITAN INDUSTRIES LIMITED
Titan Industries is the organization that brought about a paradigm shift in the Indian watch market when it introduced its futuristic quartz technology, complemented by international styling. With India's two most recognized and loved brands Titan and Tanishq to its credit, Titan Industries is the fifth largest integrated watch manufacturer in the world. The success story began in 1984 with a joint venture between the Tata Group and the Tamil Nadu Industrial Development Corporation. Presenting Titan quartz watches that sported an international look, Titan Industries transformed the Indian watch market. After Sonata, a value brand of functionally styled watches at affordable prices, Titan Industries reached out to the youth segment with Fastrack, its third brand, trendy and chic. The company has sold 135million watches world over and manufactures 13 million watches every year. With a license for premium fashion watches of global brands, Titan Industries repeated its pioneering act and brought international brands into Indian market. Tommy Hilfiger and FCUK as well as the Swiss made watch – Xylys owe their presence in Indian market to Titan Industries. Entering the largely fragmented Indian jewellery market with no known brands in 1995, Titan Industries launched Tanishq, India’s most trusted and fastest growing jewellery brand. Gold Plus, the later addition, focuses on the preferences of semi-urban and rural India. Completing the jewellery portfolio is Zoya, the latest retail chain in the luxury segment. Titan Industries has also made its foray into eyewear, launching Fastrack eyewear and sunglasses, as well as prescription eyewear. The organization has leveraged its manufacturing competencies and branched into precision engineering products and machine building. Titan Industries has India’s largest retail network. The company has over 331exclusive ‘World of Titan' showrooms and over 83 Fastrack stores. It also has a large network of over...
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