Topics: Milk, Marketing, Powdered milk Pages: 33 (7620 words) Published: February 12, 2013

I take this opportunity in expressing my sincere gratitude to my teachers, guide and others who have helped me in completing my project work in particular and my course in general. First of all I would like to express my thanks to management of the dairy for allowing me to complete my training there. I am thankful to Mr. Vijoy Kumar, Management Director, who arranged my training programme in the organization. I am thankful to Mr. Gyan Shankar Sir, Marketing Manager as well as my training guide at Muzaffarpur dairy & Mr. Dhananjay Kumar, for his proper guidance, co-operation and valuable suggestions. It would be difficult task to complete this project report without his co-operation and guidance.

I am extremely thankful to my able guide Dr. J. John Adaikalan, (Asst. Professor) Annamalai University, for his all along suggestions and dynamic guidance to me. And lastly that name who encouraged and assists me, every time in my life. He always tries to boost up my morality therefore I easily overcome all hindrances. That name goes to my loving parents and all family members.

[Manoj Prabhakar]

a) Dairy industry profile
b) About the company
c) About the study
d) Objective of the study
e) Limitation of the study
a) Study of the objective
b) Research design
c) Sampling technique
d) Sampling plan
e) Data collection methods
f) Methods of analysis
a) Anova test
a) Bibliography
b) Appendix
Chapter: 1


Dairy enterprise is an important occupation of the farmer. In India, nearly 70% of the people depend on agriculture. It is the backbone of India. It is mainly a rural occupation closely associated with agriculture. More than 2,445 million people economically active in agriculture in the world, probably 2/3 or even more ¾ of them are wholly or partly dependent on livestock farming. India is endowed with rich flora & fauna & continues to be vital avenue for employment and income generation, especially in rural areas. The dairy sector in the India has shown remarkable development in the past decade and India has now become one of the largest producers of milk and value-added milk products in the world. The dairy sector has developed through co-operative in many parts of the state. Traditionally, in India dairying has been a rural cottage industry. Semi-commercial dairying started with the establishment of military dairy farms and co-operative milk unions throughout the country towards the end of the 19th century. In earlier years, many households owned their own ‘family cow’ or secured milk from neighbors who had one. With the increase in urban population fewer households could afford to keep a cow for private use & moreover there were other problems also like the high cost of milk production, problem of sanitation etc. restricted the practice; and gradually the family cow in the city was eliminated and city cattle were all sent back to the rural areas. Gradually farmers living near the cities took advantage of their proximity to the cities & began supplying to the urban population; this gave rise to the fluid milk –sheds we see today in every cities of our country. Prior to the 1850s most milk was necessarily produced within a short distance of the place of consumption because of lack of suitable means of transportation and refrigeration. The Indian Dairy Industry has made rapid progress since Independence. A large number of modern milk plants and product factories have since been...
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