Times of India Magazine Survey

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  • Topic: The Times of India, The Times Group, Newspaper
  • Pages : 48 (9174 words )
  • Download(s) : 412
  • Published : December 6, 2012
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A
SUMMER TRAINING REPORT
ON
“TO EXPLORE READING HABITS OF CUSTOMER ESPECIALLY FOCUSED ON MAGAZINE AT TIMES OF INDIA”
For

Bennett, Coleman & Co. Ltd - Surat
Submitted to
SHRI M.H. KADAKIA INSTITUTE OF MANAGEMENT & COMPUTER STUDIES, ANKLESHWAR
IN PARTIAL FULLFILLMENT OF THE REQUREMENT OF THE AWARD FOR THE DEGREE OF
MBA (Gujarat Technological University)
UNDER THE GUIDANCE
Harshesh Patel Marketing faculty
Janak Desai Deputy Manager at TOI Surat.
Presented By
Patel Rozmina B
ENROLLMENT NO:-117710592009
MBA -SEMESTER II
YEAR: June – July 2012

SHRI M.H. KADAKIA INSTITUTE OF MANAGEMENT & COMPUTER STUDIES, ANKLESHWAR
MBA PROGRAMME
ANKLESHWARE BHARUCH

A
PROJECT REPORT
ON
“TO EXPLORE READING HABITS OF CUSTOMER ESPECIALLY FOCUSED ON MAGAZINE AT TIMES OF INDIA” IN THE AREA OF
MARKETING
FOR

Bennett, Coleman & Co. Ltd – Surat
Submitted to
SHRI M.H. KADAKIA INSTITUTE OF MANAGEMENT & COMPUTER STUDIES, ANKLESHWAR Presented By
Patel Rozmina B
MBA -SEMESTER II

CERTIFICATE

CERTIFICATE FROM INSTITUTE

PREFACE

In today’s era of cut-throat competition MBAs are sure to have an edge over their counter parts. During Post Graduation in Business Administration program, students come in direct contact with the real corporate world through Industrial Training. An MBA program provides its students with an in-depth study of various managerial activities that are performed in any organization.

After II semesters in learning theoretical aspects of administration and management, the day come to apply these incorporate world in content of modern industrial enterprise that has to go through its different terminal to achieve that corporate goals. The main object of practical training is to develop practical knowledge and experience and awareness about industrial environment and business practices in the student as a supplement to theoretical studies of administration and management.

I got golden opportunity to visit and complete my six week training at Bennett, Coleman & Co. Ltd. – The Times of India- Surat Branch.

Here, I got chance to see the functioning departments and imbibe a lot learning of the subjects like marketing.

THE TIMES OF INDIA is a wide Organization producing News papers, the main products include Times of India, Economic Times, Radio Mirchi Etc
ACKNOWLEDGEMENT

Through this acknowledgement, I express my sincere gratitude towards all those people who have helped me in the preparation of this project, which has been learning experience. I, sincerely thankful Dr. Nimesh Joshi (Director) for allowing me to complete my Summer Internship Training at The Times of India (BCCL) – Surat. I greatly thankful to Mr. Janak Desai (Deputy Manager RMD Surat) who helped me in entire period of my project work without the efforts of him my project work would not have been possible. I appreciate the co-operation by the management and staff of ‘THE TIMES OF INDIA’ for having given me the opportunity to training in their office. I would like to thanks Mr. Harshesh Patel (faculty Of Marketing Management at Kadakiya Institute of Management And Computer Study). To Support & Guided me throughout the project and gave me Valuable suggestion and encouragement. Last but not least, I would like to thank my all respondents without their responses my project cannot be done.

EXECUTIVE SUMMARY
I (ROZMINA B PATEL) conducted a survey To Explore the reading habits customer especially focused on magazine at times of India. This project has been undertaken to know the Readers preferences, Interest, and their Reading habit, which have contains as follow:

Title of Project

“TO EXPLORE READING HABITS OF CUSTOMER ESPECIALLY FOCUSED ON MAGAZINE AT TIMES OF INDIA”

Primary Objective:
* To explore reading habits with...
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