Time Constrained Case Study Based Assessment
Commercial Project Management
MSc Unit: BSS 014-6 (Part-Time 2010-11)
Assessment 3
Time Constrained Case Study Based Assessment
Case Study released at 18.00 on Tuesday 1st February 2011
Answers required by 18.00 on Wednesday 2nd February 2011
Electronic answers only to be submitted through BREO/Turnitin This is a time constrained case study based assessment. The case study is only provided electronically and only for 24 hours, from 18.00 on Tuesday 1st February 2011 till 18.00 on Wednesday 2nd February 2011. Students will have these 24 hours to consider the issues raised and respond to the assessment, which consists of 3 compulsory questions pertinent to the syllabus. Students are required to completed and submit their assessment by the deadline of 18.00 on Wednesday 2nd February 2011, via BREO/Turnitin. No other method of submission will be accepted.
You are strongly advised to carefully read and analyse the information in the case study before attempting to answer any questions.
INTER-OPTICS EXPANSION IN ASIA
Inter-Optics plc is a company based in northern Europe, which manufactures and sells a range of spectacles, contact lens and eye-care products throughout the European Union.
In 2009, Inter-Optics plc decided to design and build a joint venture manufacturing plant in India. The strategic objective was to produce a range of high quality eye-care products and optical merchandise in the region, which could be sold throughout India and into its neighbouring countries. This manufacturing plant was envisaged as a two stage project, with stage two expansion being dependent upon the success of the first stage. Success was to be measured in terms of quality, production volumes and a competitive cost base. The joint venture partner in this 25 million Euro project was, Singh Optical Industries (SOI), a leading Indian eye-care specialist, with a world-wide reputation for research and development in optical products. The concept design
MSc Unit: BSS 014-6 (Part-Time 2010-11)
Assessment 3
Time Constrained Case Study Based Assessment
Case Study released at 18.00 on Tuesday 1st February 2011
Answers required by 18.00 on Wednesday 2nd February 2011
Electronic answers only to be submitted through BREO/Turnitin This is a time constrained case study based assessment. The case study is only provided electronically and only for 24 hours, from 18.00 on Tuesday 1st February 2011 till 18.00 on Wednesday 2nd February 2011. Students will have these 24 hours to consider the issues raised and respond to the assessment, which consists of 3 compulsory questions pertinent to the syllabus. Students are required to completed and submit their assessment by the deadline of 18.00 on Wednesday 2nd February 2011, via BREO/Turnitin. No other method of submission will be accepted.
You are strongly advised to carefully read and analyse the information in the case study before attempting to answer any questions.
INTER-OPTICS EXPANSION IN ASIA
Inter-Optics plc is a company based in northern Europe, which manufactures and sells a range of spectacles, contact lens and eye-care products throughout the European Union.
In 2009, Inter-Optics plc decided to design and build a joint venture manufacturing plant in India. The strategic objective was to produce a range of high quality eye-care products and optical merchandise in the region, which could be sold throughout India and into its neighbouring countries. This manufacturing plant was envisaged as a two stage project, with stage two expansion being dependent upon the success of the first stage. Success was to be measured in terms of quality, production volumes and a competitive cost base. The joint venture partner in this 25 million Euro project was, Singh Optical Industries (SOI), a leading Indian eye-care specialist, with a world-wide reputation for research and development in optical products. The concept design