| | |Timberland’s Model of Corporate Social Responsibility | |July 20, 2011 | | | |Wynnetta Dismukes; Krystal Evans; Tammi Reid; Dawn Smith; Carla Williams | | |
1a) How would you characterize Timberland's exercise of its corporate power in society? Timberland uses its corporate power in society not only to make a profit, but to help others. It is a rarity for a company to go as far as Timberland has gone to make a huge difference in society. Whether participating in its City Year to Service program that serves its communities; or becoming carbon neutral, Timberland has paved the way and reflects a company that not only cares about its communities, but also cares about the environment.
1b) Is Timberland engaging multiple stakeholders in its business operations? If so how? Yes. Timberland’s Chief EarthKeeper and CEO Jeff Swartz, hosts regular stakeholder engagement calls to inform, inspire, and engage others about Timberland's corporate initiatives. They allow stakeholders to dialogue in a public forum. Past calls have covered topics such as...