Tim Hortons Mission Statement

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  • Topic: Tim Hortons, Cappuccino, Coffee
  • Pages : 2 (639 words )
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  • Published : October 2, 2008
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7-Tim Hortons® opened its first restaurant in Hamilton, Ontario in 1964. Since then, the focus on top quality, always fresh product, value, exceptional service and community leadership has allowed the chain to grow into the largest quick service restaurant chain in Canada specializing in always fresh coffee, baked goods and homestyle lunches. Tim Hortons' commitment to maintaining a close relationship with franchisees and the communities where it operates has helped generate immense customer loyalty and build Tim Hortons into one of the most widely recognized consumer brands in Canada. The chain is dedicated to satisfying the changing tastes of customers through continuous product innovation. As consumer tastes grow, so do the choices. The current menu spans a broad range of categories that appeal to customers throughout the day, such as flavoured cappuccinos, specialty and steeped teas, home style soups, fresh sandwiches and freshly baked goods including donuts, muffins, bagels, cookies, croissants and pastries. Tim Hortons' biggest drawing card is the legendary, Tim Hortons coffee. To ensure the coffee is always fresh, Tim Hortons serves its coffee within 20 minutes of being brewed or it's not served at all. The premium blend is also available in cans, as are Tim Hortons hot chocolate and flavoured cappuccinos, allowing customers to enjoy these great tasting products at home. Most standard Tim Hortons locations are open 24 hours. Customers can eat in our dining rooms, take out, our use our convenient drive-thrus, which cater to consumers on the go. Combo unit locations, which house both a Tim Hortons and a Wendy's, offer customers the convenience of both restaurants under one roof. Additionally, the 'we fit anywhere' strategy has led to a number of non-traditional locations in gas stations, convenience stores, universities, hospitals, office buildings and airports. In 1995, Tim Hortons merged with Wendy's International Inc., giving new focus and impetus to...
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