Tim Horton's Website Analysis

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Table of Contents

Background……………………………………………………………..…………………...1 Strengths of the Website……………………………………...………………………..1
An Offer of Healthier Products Options………..…………..…………….2
Clear Classification of the Products..…………………………....…………2
The Idea of Weather Forecast………………………………………………..2
Online Shopping Option………………………………………………………..3 Weaknesses of the Website………………………………………………………..….3
Catalog is Not Clearly Indentified…………………...……………...………3
Nutrition Calculator is Difficult to use……………….…………..……….3
Fonts are Too Small to Read.…………………………………………………3
No Sounds for the Banner……………………………………………………..3 Conclusions…………………………………………………..…………………………...…4 Recommendations………………………………………………………………………..4

Building a More Customer-friendly Website

Background
On October 25, 2010, I examined the website of Tim Hortons Company. I did this as part of my assignment for Business Communication course in University of Toronto Scarborough. The assignment requires students to compose a website analysis report of a business. And I chose Tim Hortons because it has always been one of my favorite coffee shops.

This report describes the strengths and weaknesses of Tim Hortons’ website. And at the end of the report, you will find my personal recommendations on the points that could be improved. The report’s purpose is to help Tim Hortons establish a more customer-friendly website. I will explain more on the word “customer-friendly” through the following parts of the report.

Strengths of the Website
I am quite impressed by the design of Tim Hortons’ website. By simply looking at the theme colors when I first entered in, I am able to recognize the brand. These brown and red colors are what we commonly see in a local Tim Hortons store. The use of the colors makes the store and website an integral whole. Another thing that attracts me is the flashing banner. Those well-designed advertisement videos give customers a quick view of what is new at the store. They also lead to...
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