Tiger Beer

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Tiger Beer was launched in 1932, becoming Singapore's first locally brewed beer. It is a 5% abv bottled pale lager, which is brewed in 12 asian countries.

As APB's major brand, it is available to consumers in more than 60 countries worldwide including Europe, USA, Latin America, Australia, New Zealand and the Middle East.

The bottles are on special offer in Sainsburys at the moment, and at two for £3, I thought it was worth a try, as it was a brand I hadnt tried before.

Once opened, the beer is quite bubbly, with a strong yeast type smell and an appealing pale amber colour. A 640ml bottle gets you around two glasses worth.

The initial taste is quite watery and light, but it does have a sharper aftertaste, so is perfectly suited to accompany spicy foods. It works pretty well with spicy crisps too!

Tiger Beer is one of the brands which is becoming very popular, and I can understand why. It is easy to drink, but not being a huge lover of beer, I'm not sure I will drink it too often.

This drink can be quite strong and the effects quite rapid, depending on how much or how little food you have consumed! "Good as gold, around the world" & "Give the man a Tiger" are familiar advertisement slogans for the well-known Tiger Beer Brand.

Indeed, the Tiger Beer brand has comed a long way.
Since 1939, Tiger Beer has consistently bagged gold medals at international beer competitions. For three years running from 2004 to 2006, it was voted as a CoolBrand Leader by the superbrands Council in the United Kingdom. Not forgetting that it had already clinched the Singapore Brand Award (2002) with a portfolio brand value of S$820 million. These are certainly achievements to shout about considering that Tiger Beer is an Asian brew from a country with comparatively weaker brewing heritage than most Western countries.

The following book and E-resource recommendations will give you an idea of how this Singapore brand was built over the years.

Tiger...
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