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Ticket Pricing Policy for the London 2012 Olympic Games

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Ticket Pricing Policy for the London 2012 Olympic Games
Required Reading * Collis, D.J., & Montgomery, C.A. (1995, July/August). Competing on resources: Strategy in the 1990s. Harvard Business Review, 73 (4). (Custom Textbook (2012), Managing Strategy in the Global Marketplace. Chapter 21.)

* Porter, M.E. (1996). What is Strategy? Harvard Business Review, 74 (6). In HBR’s 10 Must Reads on Strategy. (Custom Textbook (2012), Managing Strategy in the Global Marketplace. Chapter 21.)

* Stegmann, J (2009) Critical Thinking in Strategic Management: A Conceptual Guide to AMBA 670 Managing Strategy in the Global Marketplace (in Course Content) (Skim and then continue to use as a reference throughout the course) * Custom Textbook (2012), Managing Strategy in the Global Marketplace. Introduction and Chapters 1-3.
Multimedia
* Harvard FSS: Where Do Great Strategies Come From? * YouTube - What is Strategy? * YouTube - Resource Based View of the Firm by Jay Barney * YouTube - Barney - Resources and Competitive Advantage
MBA Reference Guides * Ten Schools of Thought About Strategy and Planning * Industry Life Cycle * Porter 's Five Forces * Porter 's Generic Strategies

Based upon your readings for the week, discuss the following issues:

Conference Discussion Topics Assignment (You are required to respond to both)

Discussion Topic 1: Industry Perspective:
From the Morningstar Database of Industry Sector Performance, Morningstar.com: Industry Returns , we have extracted financial performance information at the industry level, which is posted in the Industry Perspective Conference Area.
Discuss your views on the following questions. Use and refer to the assigned readings to support your views.
1. What kinds of industries tend to be better performers in the medium to long term? Why?
The beverages - brewers industry, the computer systems industry, and the apparel stores industry tends to be better performers in the medium to long term. The total returns

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