Ticket Pricing Policy for the London 2012 Olympic Games

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Required Reading
* Collis, D.J., & Montgomery, C.A. (1995, July/August). Competing on resources: Strategy in the 1990s. Harvard Business Review, 73 (4). (Custom Textbook (2012), Managing Strategy in the Global Marketplace. Chapter 21.)

* Porter, M.E. (1996). What is Strategy? Harvard Business Review, 74 (6). In HBR’s 10 Must Reads on Strategy. (Custom Textbook (2012), Managing Strategy in the Global Marketplace. Chapter 21.)

* Stegmann, J (2009) Critical Thinking in Strategic Management: A Conceptual Guide to AMBA 670 Managing Strategy in the Global Marketplace (in Course Content) (Skim and then continue to use as a reference throughout the course)

* Custom Textbook (2012), Managing Strategy in the Global Marketplace. Introduction and Chapters 1-3. Multimedia
* Harvard FSS: Where Do Great Strategies Come From?
* YouTube - What is Strategy?
* YouTube - Resource Based View of the Firm by Jay Barney * YouTube - Barney - Resources and Competitive Advantage MBA Reference Guides
* Ten Schools of Thought About Strategy and Planning
* Industry Life Cycle
* Porter's Five Forces
* Porter's Generic Strategies

Based upon your readings for the week, discuss the following issues:

Conference Discussion Topics Assignment (You are required to respond to both)

Discussion Topic 1: Industry Perspective:
From the Morningstar Database of Industry Sector Performance, Morningstar.com: Industry Returns , we have extracted financial performance information at the industry level, which is posted in the Industry Perspective Conference Area. Discuss your views on the following questions. Use and refer to the assigned readings to support your views. 1. What kinds of industries tend to be better performers in the medium to long term? Why? The beverages - brewers industry, the computer systems industry, and the apparel stores industry tends to be better performers in the medium to long term. The total returns of these industries’ fluctuate overtime but they all still have consistent high total returns in the long term. This is due to strategic intent because the organizations in these industries have “effectively” utilized “stretch goals”, which “created an obsession with winning” which “has been sustained” over many years (Newman, 2012, p. 41). Moreover, “this leads to higher performance” (Newman, 2012, p. 41). “Based on a number of empirical studies, academic researchers found: that a “firm’s strategy, within a given industry, explains between 30–45 percent of its performance” (Newman, 2012, p. 16). With that said, majority of the organizations within these industries must have good strategies. Additionally, the organizations in these industries’ must have loyal consumers which help them perform better in the medium to longtime. This also helps organizations in these industries establish their brands.

Hello Aurobindo,
I see that you mentioned that the defense industry performed well in the medium to long term. Why do you think that the defense industry performed better in the medium to long term than other industries in this economy? Sincerely,

Allen C. Dobbins, II

What kinds of industries tend to do poorly in the medium to long term? Why? However, The aluminum industry, the insurance - diversified industry, and the solar industry tend to do poorly in the medium to long term. The total returns of these industries’ fluctuate overtime but they all still have consistent negative total returns in the long term. Majority of the organizations within these industries must have bad strategies. The organizations in these industries’ do not have loyal consumers or they do not have a lot of consumers.

Newman, C. (2012). Managing Strategy in the global marketplace.

2.Can you make the claim that some industries are inherently more profitable than others? Provide arguments and examples to justify your response. Some industries are inherently more profitable than other...
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