Tibet Kodur Tel
INTRODUCTION:
Tibet kodur(Pumpkin) tel is a product of Kohinoor Chemical Industries which provides a wide, diverse range of products, suitable for use of everyone ranging from young to adults. The Company wants to be recognized as the market leader in the hair oil market in Bangladesh, generating sustainable, profitable growth to the benefit of shareholders and employees. The oil production of Pumpkin is stopped for the couple of months and we are not marketing their oil for the period. To achieve their vision of becoming the largest hair oil industry in Bangladesh, Tibet kodur(Pumpkin) tel should take the following actions
TARGET AUDIENCE:
We are targeting consumer audience for Tibet kodur(Pumpkin) tel. Consumer audience means individual and families who buy products for personal or family use. This is the greater segment of oil market and surely the complex one. Tibet kodur(Pumpkin) tel is suppose to be consumed by middle aged people. However, this time Tibet kodur (Pumpkin) tel is relaunching its product and offering new type of oil. Now Tibet kodur(Pumpkin) tel is not only limited for the adults but also trying to fulfill the needs of the youth.
MARKETING PLAN:
SITUATIONAL ANALYSIS: At the very beginning it was important to analyze past and present market situation . Tibet kodur(Pumpkin) tel which gives you an idea about micro and marco environment. Tibet kodur(Pumpkin) tel was the market leader till 90’s. Price, quality and huge circulation were the major tactics for Tibet kodur(Pumpkin) tel to stop capturing maximum market shares. At present it doesn’t have that much industry competitor . But new types of products are coming in the industry. But they have market competitors like Parachute, Jui, Vatika etc. Presently, almost from the year 2000 the market of Tibet kodur(Pumpkin) tel started to decline.
MARKETING OBJECTIVES: Analyzing the current situation of Tibet kodur(Pumpkin) tel leads toward two marketing objectives. These ares- (a) Sales
Tibet kodur(Pumpkin) tel is a product of Kohinoor Chemical Industries which provides a wide, diverse range of products, suitable for use of everyone ranging from young to adults. The Company wants to be recognized as the market leader in the hair oil market in Bangladesh, generating sustainable, profitable growth to the benefit of shareholders and employees. The oil production of Pumpkin is stopped for the couple of months and we are not marketing their oil for the period. To achieve their vision of becoming the largest hair oil industry in Bangladesh, Tibet kodur(Pumpkin) tel should take the following actions
TARGET AUDIENCE:
We are targeting consumer audience for Tibet kodur(Pumpkin) tel. Consumer audience means individual and families who buy products for personal or family use. This is the greater segment of oil market and surely the complex one. Tibet kodur(Pumpkin) tel is suppose to be consumed by middle aged people. However, this time Tibet kodur (Pumpkin) tel is relaunching its product and offering new type of oil. Now Tibet kodur(Pumpkin) tel is not only limited for the adults but also trying to fulfill the needs of the youth.
MARKETING PLAN:
SITUATIONAL ANALYSIS: At the very beginning it was important to analyze past and present market situation . Tibet kodur(Pumpkin) tel which gives you an idea about micro and marco environment. Tibet kodur(Pumpkin) tel was the market leader till 90’s. Price, quality and huge circulation were the major tactics for Tibet kodur(Pumpkin) tel to stop capturing maximum market shares. At present it doesn’t have that much industry competitor . But new types of products are coming in the industry. But they have market competitors like Parachute, Jui, Vatika etc. Presently, almost from the year 2000 the market of Tibet kodur(Pumpkin) tel started to decline.
MARKETING OBJECTIVES: Analyzing the current situation of Tibet kodur(Pumpkin) tel leads toward two marketing objectives. These ares- (a) Sales