Thy Marketing Assignment

Topics: Airline, Flag carrier, 2009 Pages: 4 (820 words) Published: February 20, 2011
KENSINGTON COLLAGE OF BUSINESS
MBA (General)

Submitted to
J.NAIDOO
Module Title: MANAGING MARKET

ID NUMBER: 12451

MACROENVİRONMENT AND MARKETİNG MİX

Word count: 2,864
MARCH 2010

CONTEST
1.INTRODUCTION3
2.OVERVIEW OF TURKISH AIRLINES3
3.MACRO-ENVORIMANTAL ANALYSIS OF TURKISH AIRLINES6
3.1.Sociocultural environment6
3.2.Political/ Legal environment7
3.3.Economical Environment7
3.4.Technological Environment8
4.THE FUTURE OF TURKISH AIRLINES9
4.1.Opportunities9
4.2.Treats10
5.MARKETING MIX OF TURKISH AIRLINES10
5.1.Product10
5.2.Price11
5.3.Promotion12
5.4.Place12
5.5.People13
6. CONCLUSİON……………………………………………………………………………………………………….14 7. REFERENCES………………………………………………………………………………………………………..14

TABLES AND FIGURES
TABLE1....................................................................................................................................4 TABLE 2...................................................................................................................................4 TABLE 3...................................................................................................................................9 CHART 1..................................................................................................................................5 CHART 2..................................................................................................................................5 CHART 3..................................................................................................................................6 CHART 4..................................................................................................................................10

1. INTRODUCTION

The objective of this report is analysing the strategy of Turkish Airlines civil air transportation. This report also aims to analyse the past trends and events in relation...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • marketing assignment Essay
  • assignment Essay
  • Marketing : Week 3 Assignment Essay
  • international marketing assignment one Essay
  • Assignment 2 Marketing 500 Essay
  • assignment on service marketing Essay
  • assignment marketing 2 Essay
  • Marketing Assignment 1 Essay

Become a StudyMode Member

Sign Up - It's Free