Thy Marketing Assignment

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  • Topic: Airline, Flag carrier, 2009
  • Pages : 4 (820 words )
  • Download(s) : 38
  • Published : February 20, 2011
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KENSINGTON COLLAGE OF BUSINESS
MBA (General)

Submitted to
J.NAIDOO
Module Title: MANAGING MARKET

ID NUMBER: 12451

MACROENVİRONMENT AND MARKETİNG MİX

Word count: 2,864
MARCH 2010

CONTEST
1.INTRODUCTION3
2.OVERVIEW OF TURKISH AIRLINES3
3.MACRO-ENVORIMANTAL ANALYSIS OF TURKISH AIRLINES6
3.1.Sociocultural environment6
3.2.Political/ Legal environment7
3.3.Economical Environment7
3.4.Technological Environment8
4.THE FUTURE OF TURKISH AIRLINES9
4.1.Opportunities9
4.2.Treats10
5.MARKETING MIX OF TURKISH AIRLINES10
5.1.Product10
5.2.Price11
5.3.Promotion12
5.4.Place12
5.5.People13
6. CONCLUSİON……………………………………………………………………………………………………….14 7. REFERENCES………………………………………………………………………………………………………..14

TABLES AND FIGURES
TABLE1....................................................................................................................................4 TABLE 2...................................................................................................................................4 TABLE 3...................................................................................................................................9 CHART 1..................................................................................................................................5 CHART 2..................................................................................................................................5 CHART 3..................................................................................................................................6 CHART 4..................................................................................................................................10

1. INTRODUCTION

The objective of this report is analysing the strategy of Turkish Airlines civil air transportation. This report also aims to analyse the past trends and events in relation...
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