Think Of Both Sides
Mohd Haziq Farhan Abdul Haris
Dr Tchaprazov
FYS 013
Spring 2015
Think of Both Sides Car accidents are preventable. However, nearly 20 to 50 million people were injured because they were involved in one. This is indeed the harsh fact. The ad published by Ekburg, a Russia based company, titled “Think of Both Sides” addresses how automobile drivers should exercise extreme caution whenever they are on the road because they may as well be the victim itself. In the ad itself, an image of a screaming child about to be hit by a car is placed at the center which shows that it need to be paid most attention to. There were also two people who are not paying full attention on driving in both the driver’s seat and the front passenger’s seat. On the rear facing mirror also shows a child on the back passenger seat which was placed perfectly to fit the screaming child on the outside of the car. On the edges of the ad, dark hues were used to further shift focus to the center of the ad itself. I believe that the ad achieve its purpose of instilling a sense of caution to drivers through great usage of imagery and color. A combination of a child in the center of the advertisement formed by using the top half of a child mirrored in the back passenger seat and the bottom half of it with a child screaming outside of the car is one of the main images in the ad. This clearly presents what the ad is trying to sell that the risk is the same for every child. The mentioned image somehow shows that anybody could be the victim in the same circumstances. The image could also be interpreted as the physical injuries caused to the boy on the outside of the car could also traumatize the child at the backseat of the car over his whole life. Both of the mentioned consequences could all be prevented if the driver exercise caution whenever they drove. Next, the image of two people in the front of the car clearly shows that they are not paying attention to the road which will cause a head on
Dr Tchaprazov
FYS 013
Spring 2015
Think of Both Sides Car accidents are preventable. However, nearly 20 to 50 million people were injured because they were involved in one. This is indeed the harsh fact. The ad published by Ekburg, a Russia based company, titled “Think of Both Sides” addresses how automobile drivers should exercise extreme caution whenever they are on the road because they may as well be the victim itself. In the ad itself, an image of a screaming child about to be hit by a car is placed at the center which shows that it need to be paid most attention to. There were also two people who are not paying full attention on driving in both the driver’s seat and the front passenger’s seat. On the rear facing mirror also shows a child on the back passenger seat which was placed perfectly to fit the screaming child on the outside of the car. On the edges of the ad, dark hues were used to further shift focus to the center of the ad itself. I believe that the ad achieve its purpose of instilling a sense of caution to drivers through great usage of imagery and color. A combination of a child in the center of the advertisement formed by using the top half of a child mirrored in the back passenger seat and the bottom half of it with a child screaming outside of the car is one of the main images in the ad. This clearly presents what the ad is trying to sell that the risk is the same for every child. The mentioned image somehow shows that anybody could be the victim in the same circumstances. The image could also be interpreted as the physical injuries caused to the boy on the outside of the car could also traumatize the child at the backseat of the car over his whole life. Both of the mentioned consequences could all be prevented if the driver exercise caution whenever they drove. Next, the image of two people in the front of the car clearly shows that they are not paying attention to the road which will cause a head on