Think Local, Think Green

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Think Local, Think Green
The production mantra in India by 2020

Shobhit Saxena
1st Year, PGDM Student,
Indian Institute of Management Ranchi
Shobhit.saxena12@iimranchi.ac.in

Table of Contents
Renewable Energy in India ........................................................................................... 1 Drivers for growth in Renewable Energy in India .......................................................... 2 Access to Energy .................................................................................................................................. 2 Energy Security.................................................................................................................................... 2 Environmental Degradation ................................................................................................................. 2 Resource availability ............................................................................................................................ 2 Human capital ..................................................................................................................................... 3 The Sustainable Development imperative ............................................................................................. 3 Growth of the Carbon market............................................................................................................... 3 Market Opportunities ........................................................................................................................... 3

India Renewal Energy Policy and Regulatory Environment ........................................... 3 Survey Results .............................................................................................................. 5 How to Adjust with the Changing Micro-environment ................................................... 7 Surgically target urban growth clusters .................................................................................................. 8 Anticipate moments of explosive growth .............................................................................................. 8 Devise segmentation strategies for local relevance ................................................................................. 8 Innovate to deliver value across the price spectrum ............................................................................... 8 Build brands that resonate and inspire trust ........................................................................................... 8 Lock in the support of key stakeholders ................................................................................................ 9

Is your emerging-market strategy local enough? ............................................................. 9 The Tata Power Way .................................................................................................. 10 Conclusion ................................................................................................................. 10

Think Local, Think Green

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As India confront the challenges of climate change head on, it poses a vibrant reminder for other world communities to light up a torch towards a sustainable energy future. The discussion no more focuses on the top or the bottom of the pyramid anymore. We are talking about the corners and edges in the erratic structure called India. This wave is also making companies to start thinking more local, given the fact that there will be demand for products like Tata Ace and Eveready LED lanterns as India matures as a market. By 2020, private sector in India will embrace these opportunities and design sophisticated and optimized products and solutions to capture this latent market. The production mantra in India by 2020 would henceforth be simple –

“Think local & Think Green”

Renewable Energy in India
With both domestic Indian and...
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