The Dark Side of Thin Slicing
Warren G Harding was the 29th president of the United States. His presidency was publicly considered as one of the worst presidencies. Despite of the fact that Harding did not have the quality of being a president, people simply selected him because he had the “president” look. In the book Blink, Gladwell uses the example of Warren G Harding error to present the idea of the dark side of thin slicing. Similarly, such problems still exist in modern society as well. Several decades ago, female musicians were not as involved in orchestra as they deserved. The director of the orchestras back then dominated the audition process most of the time. As a result, they would look at a female player and reject her based on the fact that they assume she is not physically strong enough. Luckily, the screen audition process was invented shortly after and the situation was fixed. However, both of the voters who voted for Harding and the directors who turned down female players had to admit that they were being deceived by their own unconsciousness. According to Gladwell, the dark side of thin slicing is the idea of judging a particular matter so quickly that the appearance of the matter deceives you and you start to judge in a bias state of mind. It did not matter to the voters that Harding was not qualified. Their unconsciousness had already decided for them based on Harding’s appearance. Besides that, the peer pressure added on so the votes started to expand like a snowball. Another experience that Gladwell included in this issue was the success of a car salesman in New Jersey. Bob Golomb is care salesman in his fifties; he is able to sale about twenty cars a month. It is about twice as much than other salesmen sell. They key to his success is that he cut himself out from his unconsciousness. He treats every customer as if they are going to buy a luxury car. He eliminates the dark side of thin slicing in him so he can do a better job helping...
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