Thesis of Marketing Practices

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THE LEVEL OF EFFECTIVENESS OF MARKETING PRACTICES AND CUSTOMERS SATISFACTION OF SAINT MICHAEL COLLEGE OF CARAGA

A Thesis
Presented to
The Faculty of Saint Michael College of Caraga
College Department
Nasipit, Agusan del Norte

In Partial fulfillment for the Graduation
of the Course Bachelor Of Science in Business Administration Major in Financial Management

by;

Alexis V. Medalle
Anna Marie P. Hermoso
Glorielyn V. Lauro
Jessa S. Jugarap
Ronalyn M. Cabonce

March, 2011

TABLE OF CONTENTS

Title PagePAGE
Approval Sheet ………………………………………………. i Acknowledgement …………………………………………… ii Dedication …………………………………………………… iii

CHAPTER
I.THE PROBLEM AND ITS SETTING
Introduction …………………………………………………... Theoretical and Conceptual framework ……………………… Schematic Diagram …………………………………………... Statement of the Problem …………………………………….. Significance of the Study …………………………………….. Scope and Limitation ………………………………………… Definition of Terms ………………………………………….. II.REVIEW OF RELATED LITERATURE AND STUDIES

Review on Related Literature ……………………………….. Related Studies ……..……………………………………….. III.RESEARCH METHODOLOGY
Methods Used ……..…………………………………………
Respondents of the Study ……..…………………………….
Research Locale ……..………………………………………
Research Instrument ……..…………………………………
Data Gathering Procedure ……..…………………………… Statistical Treatment ……..…………………………………. Scoring and Quantification of Data ………………………… IV.PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA
1.What is the level of effectiveness of the marketing practices of Saint Michael College of Caraga in terms of product, promotion, place, and pricing? 2.What is the level of customer satisfaction in terms of delivery of product/services and marketing customer’s expectation? 3.Is there any significant difference between the level of effectiveness of marketing practices and customer satisfaction of Saint Michael College of Caraga? 4.Action Plan

V.SUMMARY, FINDING, CONCLUSIONS AND RECCOMENDATIONS
Summary ……..…………………………………………….. Findings ……..…………………………………………….. Conclusions ……..…………………………………………….. Recommendations ……..……………………………………………..

BIBLIOGRAPHY
APPENDICESPage
A …………………………………… Letter of Request to the School Administrator
B ……………………………………. Letter of Request to the Respondents
C …………………………………. Survey Questionnaire D …………………………………… Curriculum Vitae

List of Tables
Table NumberTitlePage
1Students as Population of the Study
2Employees as Population of the Study
3Parents as Population of the Study
4Summary of the Distribution of Respondents
5Level of the Effectiveness of Marketing Practices as Terms of Services as Rated by Customers, Employees and Parents 6Level of the Effectiveness of Marketing Practices as Terms of Prices as Rated by Customers, Employees and Parents 7Level of the Effectiveness of Marketing Practices as Terms of Promotion as Rated by Customers, Employees and Parents 8Level of the Effectiveness of Marketing Practices as Terms of Place as Rated by Customers, Employees and Parents 9Summary of the Level of Effectiveness of Marketing Procedures in SMCC 10Level of Customer Satisfaction in Terms of Delivery of Services as Rated by Customers, Employees and Parents 11Level of Customer Satisfaction in Terms of Meeting customer Satisfaction as Rated by Customers, Employees and Parents 12Summary of the Level of Customer Satisfaction in SMCC

13Presents the Significant Difference between the Level Of Effectiveness of Marketing Practices and Customer Satisfaction of SMCC

List of Figures
Figure NumberTitlePage
ISchematic Diagram
IXAction Plan

APPROVAL SHEET
The thesis hereto-attached “THE LEVEL OF EFFECTIVENESS OF MARKETING PRACTICES AND CUSTOMERS SATISFACTION OF SAINT MICHAEL COLLEGE OF CARAGA” prepared and submitted by Cabonce...
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