NEU BUSINESS SCHOOL
MASTER OF BUSINESS ADMINISTRATION
IMPROVING ONLINE MARKETING WITH THE NETWORK MARKETING FOR E-BIKE ON SOCIAL NETWOTK SYSTEM AT
HANOI ELECTRIC BIKE
STUDENT: TRAN TRUNG THANH– EMBA 9B
SUPERVISOR: ASSOC. PROF. DR VU THI MINH
HA NOI - 2012
This Research Proposal is approved by Assoc. Prof. Dr Vu Thi Minh.
Ha Noi, April 2012
Vu Thi Minh
Improving the online marketing with the Network Marketing (NM) systems for e-bike on Social Network (SN) systems at Hanoi Electric Bike Company (HN-EBIKE) RATIONALE
Nowadays, we all see the power of social network systems; it grows up quickly day by day. There are many successful enterprises that have applied this model not only in the PR but also in marketing product effectively such as Groupon, Vietnam Travel, Language Link... That is why I am really interested in the Network Marketing field as its essential role in an enterprise’s success. It is really an important tool for enhancing competitive advantages. Social media marketing is the most powerful and funniest way to build your NM business. Social media is a perfect extension of traditional networking; the big difference is that anyone can effectively extend themselves without geographical boundaries or personal introduction. Social media is also an extremely viable marketing solution that doesn’t require a large budget or extensive resources. With today’s economy, there are a few of silver-bullets left for small businesses. Like many effective Internet marketing activities, intelligence combined with a good plan and follow-through can make a big difference, without a big price tag. With the development of social media sites like Twitter, Facebook, and YouTube, the entire landscape of how you market a business has changed and in many ways for the better. Never before has there been such a powerful opportunity for the 'little guy' to make an enormous impact in the market place. These websites are some of the most widely populated on the internet, which means that this is where your target market is hanging out - in quantities so enormous that it's hard to fathom. By the end of 2011, the rate of Vietnam’s internet user is quite high, up to 32 million. Notably, the number of Internet users to access social networking sites has increased from 41% in 2010 to 55% in 2011. Especially, there are around 90% young people; they are potential customers with the electric bike product.
Electric vehicles are very friendly products to environment; in addition, it helps us to save costs and high safety. With outstanding benefits, electric vehicles would certainly be the first electric vehicles popular in the present and future. The Hanoi Electric Bike JSC is specializing in electric vehicles such as electric bicycles, electric scooters, electric cars ... As a new company from 6/2011 and is on the development of the system of agents and stores retailers throughout the country. Recently, the company needs to have the channel advertising, marketing effectively with the lowest cost. Therefore, in the internet environment with a huge user of social network, especially young people and it continues to grow every day, electric vehicles are showing a lot of potential for social development. With help of social networking to promote properly, this product is reaching more customers easily and quickly with full information. RESEARCH OBJECTIVES
This study mainly focuses on reaching objectives bellows:
* Point out the importance of Social Network Systems and Network Marketing. * Analyze the company’s marketing issues and facts.
* Find out solutions in order to apply SN systems to marketing and improve e-bike product of company. * Create a consistent on online and offline marketing.
Based on the set objectives, the research has been developed to answer the following...