Thesis-Customer Satisfaction with Reliance Money

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THESIS REPORT ON

CUSTOMER SATISFACTION WITH THE PREPAID BROKERAGE SYSTEM OF “RELIANCE MONEY”

SUBMITTED IN PARTIAL FULFILLMENT OF

DEGREE OF

Master of Business Administration

Submitted by: KAINAT CHOWDHARY
MBA-GEN, SECTION-A
ENROLMENT NO. 2008-502-045

Under Supervision of:
MR. SYED. NADIM UL HAQUE

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CERTIFICATE FROM FACULTY SUPERVISOR

 Acknowledgement
I would like to convey my gratefulness to my thesis advisor, Mr. Sayed. Nadim – Ul –Haque for his incessant assistance and continuous encouragement. I am thankful to him for his cooperation and setting of deadlines, which increased the pace of my work and my dedication. He has provided me helpful comments and suggestions at various stages of working on my thesis. Mafiza, thank you for your generosity in providing me the requisite instructions and much needed technical advice.

I would like to thank Mr. Asad Khan, for giving me an insight to work on Reliance money and eventually making me to fall in love with the topic. One does not often find someone who relentlessly finds the time for listening to the small roadblocks and little problems that inevitably surface in the path of doing research. His support and encouragement is what made this study possible.

Never would I skip an opportunity to thank my parents, Shakira Begum and Late Atiq Ahmad Chowdhary, for their selfless love and dedication and the many years of support.

Thank you my sis (Zaina & Rukhsar) , for instilling in me the desire to be the numero-uno in all fields.

I also wish to put across my thankfulness to all those who in some way or the other contributed to my work.

( Kainat Chowdhary)

EXECUTIVE SUMMARY

The stock market is a secondary market for securities trading wherein original or secondary holders of a company’s shares of stock can sell their stocks to other individuals within the frame work of the stock market system. The stock market has buyers of stocks or those who wants to own a part of the company but wasn’t able to do so during the initial public offerings made by the company to the public when it has decided to list itself as a publicly listed company. The secondary market or the stock market allows other individuals to sell shares of the company when the initial shareholders may have realized that they want to sell their shares after gaining either significant profit or realized significant loss from point of acquiring a company from its IPO price. As the stock market has developed and progressed over the years, the ways of how to trade stock from one individual to another has become more complicated and more challenging to be regulated. Technology has aided in providing more efficient ways of transactions. Front and backend solutions are put into place that helps direct the exchange of shares of stock in timely and secure manner. Public education over how the stock market works is one of the primary concerns of the investing public in order to promote the trading activities of the stock market to other individuals who may also benefit from doing transactions over this secondary type of equities market. With the abundance of relevant company information on performance of publicly listed companies, this information will help the investors to become more aware of the directions of the companies where they have share of stocks on and this will also aid them in how to trade stock and where to direct their investment strategies. Online Stock Trading is a recent way of buying and selling stocks. Now investor can buy and sell any stock over the Internet for a low price and they don’t need to call up a broker. One can buy any stock and sell any stock and it doesn’t take much to get started. All you need is a Demat account for buying shares...
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