Thesis

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Chapter 1
The Problem and its Background

Introduction of the Study
Perceptions and motivations are fundamental in tourist decisions and are crucial in the formation of the destination image. Despite the growing number of publications in this area, case studies are still scarce and especially so for Fort Santiago. Introducing to the foreign tourists our beautiful country is one of the most beautiful developments that happened in the Philippines. Our government is trying to make our fellow Filipino citizen realize their important role of them to achieve our needs to campaign for our beautiful country to the tourist and also to appreciate every tourist visits in our country. Tourists need to go to this wonderful destination because there are exciting places many to see like the old historical structures there. Less Foreign tourists go there so we need to develop it let spread the people learn the historical place through networking and mass media. Efforts to preserve the Walled City and revive its illustrious past are on going however. The present generation of the Filipinos has come to realize its value as a national heritage. As in the days of our forefathers, Fort Santiago is a priceless treasure to be shared with the world.  Indeed, the beautiful side of Fort Santiago has been the exact opposite centuries ago. Take a leisurely stroll around a selection of Fort Santiago most stunning structures and take in an ironically irreverent yet informative analysis of Philippine architecture, culture, & society from Pre-Hispanic Manila until the present. It's theatre like street level. Today, among the Fort’s most well-preserved attractions are the Japanese-era M4 Sherman tank, WWII artillery and underground tunnels used by the Japanese, the former Spanish dungeon of the main square or Plaza de Armas, and national hero Jose Rizal’s former prison, Rizal Shrine. The bronze footsteps on the fort’s ground represent the final steps Rizal took from his cell to his execution site. There is also a light and sound museum narrating the heroic life and the final poem (or Mi Ultimo Adios) of Rizal. Apart from attracting hordes of tourists for its history, the fort is also a renowned wedding and picnic destination for its well-manicured gardens, traditional calesas or Spanish-era horse-drawn carriages, and guardia sibil or guards dressed to their original attire during the Spanish colonial rule. The area which is now occupied by Fort Santiago is a natural defensive position that has been used for centuries. Situated at the mouth of the Pasig River, which runs into Manila Bay it is the ideal place to put fortifications to ensure the safety of the area and to defend against the pirates and marauders which frequented the area. Fort Santiago has been restored and you will find most of the areas preserved. Worth visiting inside the Fort proper is the Rizal Shrine, the museum where you will find a replica of Jose Rizal’s prison cell set up supposedly before he was executed. He can also visit the dungeons in the prison which s worth a look. The rest of Fort Santiago has been set up into a beautiful park. Like most attractions in Manila and anywhere else for that matter, just describing it in writing never does the attraction any justice. As they say a picture is worth a thousand words and in the case of Fort Santiago that statement could never be truer. As you can see Fort Santiago was heavily fortified. Thick stonewalls, moat to stop invaders and high walls to prevent access. Yet originally when it was first built in 1571, it was made of wood and dirt that is until it was destroyed during an attack in 1574. So they rebuilt Fort Santiago of stone as you can see and it lasted until the Battle of Manila in 1945. The entrance to Fort Santiago is quite small; it leads into another wall, which is not fortified. Beyond the arch entrance you can see an expansive lawn; on the far side you will find Rizal's Shrine. The British used Fort Santiago as...
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