Theater Paper

In five years, I could see myself working at SCVNGR/LevelUp in the Marketing Department because I would feel a sense of professionalism while remaining productive towards the mission. This “mission” features the fostering of customer loyalty where consumers who use this easy-to-use app can earn rewards such as discounts for restaurants. People travel to different places, fulfill challenges and earn points that lead to these prizes. While the concept seemed marketable, the revenue decreased, which led to LevelUp, in 2011, a mobile payment method that is easy, efficient, and incentivizes customers by issuing discounts. This project opened my eyes to the marketing major and firms. Kevin Hylant described to us the lifestyle of his company. Having a title such as “sales rockstar,” he illustrated that the focus of the business is to create a meaningful and useful product rather than concentrate on superficial labels. The less “professional” atmosphere seems more attractive and beneficial to me because it shows that employees feel more comfortable with each other and can freely talk about different ideas without being intimidated by higher authorities. An environment like this would help increase my interest and confidence in working harder towards a certain goal since I would not feel as constrained and pressured when presenting in front of an actual CEO. Additionally, the fact that LevelUp is a start-up company is more appealing to me, especially early out of college. Kevin Hylant, who is now the head of an office in Chicago for this company, explained how the employees are visionary, flexible, and dynamic. The benefit of these characteristics is that the individual opinions of the employees would stand out in contrast to a larger, older companies with more employees and title-based representatives. The youth of the firm allows me to learn more from their amateur mistakes and concerns that are bound to happen as the start-up becomes bigger. Lastly, this