The World Is Flat

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Trevor Fort
MIS 1500
Box #3140
IT Tech Paper
In the world today, business is on the rise internationally and technology is getting stronger and stronger every day. In the book The World is Flat: A Brief History of the Twenty-First Century, Thomas Friedman, who was a foreign affairs columnist for NY Times, tells of his journey to India and how while he was there he realized that globalization has changed economic concepts. Friedman analyzes globalization in the twenty-first century and how the world is now at a level playing field in terms of competitors having equal opportunities; hence the title of the book being The World is Flat. He is not talking about the world being flat geographically, but the world being flat in the business sense. Friedman describes ten different “flatteners’ that he determined to be leveling the playing field. These are the ten flatteners: 11/8/89, 8/9/95, workflow software, uploading, outsourcing, offshoring, supply-chaining, insourcing, in-forming, and “The Steroids”. In this essay I am going to key in on in-forming and how it has flattened the playing field, “thus allowing even individuals to compete with big established companies on an equal footing.”(One) Times are changing and we are finding ourselves relying on technology such as PCs more often than not. Essentially, informing is the means by which uploading, outsourcing, in-sourcing, supply-chaining, and off shoring are possible on a personal level. We can gather information and buy-sell-trade with expertise using search engines. Friedman depicts “in-forming” as being search engines such as Google or Yahoo providing international access to information. Friedman writes, "Never before in the history of the planet have so many people – on their own – had the ability to find so much information about so many things and about so many other people." Having this kind of access gives us a chance to excel in anything that we do. Having unlimited entry to this much information makes reaching your full potential even more possible. People back in the day, who did not have this information, might have been able to achieve way more than they did or even invent something that would have changed the world as we know it. In-forming has changed the business world in a huge way and it is making life easier for the general welfare. “Informing is the individual’s personal analog to uploading, outsourcing, in-sourcing, supply-chaining and off shoring.” (Friedman, p. 179) Through this essay I will analyze the history of in-forming, the pros and cons of it, as well as the Biblical aspect of it, the future trends, and the implications. Our access to the Internet now has changed the business world immensely. Before the Internet came about, all we had as communication was the telephone so it was much harder to conduct business globally. Companies all over the world had access to the technology around them and that was it; they didn’t know much about other countries other than what they saw in the television. Some poor countries barely had companies because they just didn’t have the technology needed to run one. When the Internet came into the equation, business all over the world found new ways to carry out their business along with gain knowledge of what other companies are out there. Business became extremely competitive and companies all over the globe were thriving from it. Two Stanford students, who met in 1995, began to collaborate on a search engine called BackRub in 1996. This project started out very small but has turned into one of the biggest findings in history, today this search engine is commonly known as Google. When Google finally came into the picture it made finding information a snap and there was so much information that it was almost overwhelming. This web browser honestly changed the course of history and the way business was run. “Google is like God. God is wireless, God is everywhere, and God sees everything.”(Friedman, p.186) More...
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