The Wella Brand

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The wella brand

We unite people who are passionate about hair,
in the quest for moments of hair triumph.

For us, it's all about hair. From the beginning it was always like that. Everything inspired by our love of hairdressing to innovate, inspire and enable what we call moments of hair triumph - every day.

Professional hair is our reason to be, the stylist our creator, and the consumer our muse.

With the stylist we make beauty dreams come true on the stage of life. Igniting the expertise with the spark of passion, succeeding - together.

It started with passion
The Wella Professionals story began in 1880 with Franz Ströher, a young German hairdresser with an entrepreneurial spirit and a deep love of hairdressing. Franz's quest for knowledge took him around European centres of fashion, where he was inspired to develop the very first products for the fashion-conscious of the time. This is where the foundations of Wella were laid.

For over 125 years, Wella has evolved and flourished, working in close partnership with salons and hairdressers. Our story continued through the years, despite some seemingly impossible situations. In a post-war climate, having lost all their patents and factories, an undeterred Ströher family harnessed Franz's innovative spirit and went on to develop a series of industry milestones: revolutionising the perming industry with 'Wella Junior' - the world's first portable permer, major product innovations including Koleston Perfect - the first ever cream color., New Wave Wet Gel and High Hair at-home products that helped achieve the strong looks that defined the 80s, Inspire - an industry breakthrough in personalised haircolor, to name a few. In fact, throughout our history, we have continuously striven to lead the way in every part of the hairdressing industry, for those closest to our heart - our customers and their clients.

What started out as one hairdresser's passionate dream now touches over 4 million salon...
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