The Walt Disney Company Report

Topics: The Walt Disney Company, Walt Disney, Walt Disney Parks and Resorts Pages: 50 (15328 words) Published: April 30, 2013
Company Research Paper

The Walt Disney Company

Pranay Kumar

George Batah

Shuxian Shen

Sheng Hao Koo

“We have complied with university honor code in completion of this assignment and I attest that this work is ours and ours alone.”


Suzanne Weiss


1. Executive Summary

2. Company Background

3. Management

4. Situation Analysis

5. Ethics and Responsibility

6. Human Resource

7. Globalization

8. Operation and Production

9. Finance and Financial Management

10. Hypothetical Request for Venture Capitalist

11. Conclusion and Recommendation

12. Citation and References

Executive Summary

“ It seems to me, we have a lot of story yet to tell”

-Walt. E. Disney

Such innocence transpired in the imagination of the Great Walt. E. Disney, that he created a tiny mouse with a squeaky voice but a mighty heart. This mouse has ruled the entertainment world with innocent and a mighty heart for nine decades, and is the first non human to receive an Oscar. The Walt Disney Company with its innocent creativity and its mighty aggressive business strategies has today reached a near monopoly in the entertainment industry. A revenue of 42.2 billion and a total assets of whooping 80.64 billion, but thats not the amazing part, what truly leaves me spell bound is the fact is continuously growing at a rapid rate.

Since the 2005 takeover of Pixar, The Walt Disney Company has never looked back, it has constantly and steadily growing only to takeover more renowned production powerhouses like Marvel and Lucasfilms. This expansion is not limited to film industry, Disney is spreading its wings to Shanghai, China to open its new and largest Disney Land. While it continues to quietly absorb the film giant UTV motion pictures of India.

What numbers and these big acquisitions fail to portray is the creativity that goes into creating magic on screen, fantasy on earth and realizing dreams. Disney prides itself with the creativity which can be enjoyed by all ages, and it commitment to genuine family entertainment is best portrayed by the family shows produced by ABC a Disney subsidiary.

In last five years Disney has survived the economic crisis, recovered vehemently and reaffirmed it peak position. The stock prices have skyrocketed, dividends have increased by more than 100% and it seems no looking back for Disney. Here is a caveat, Disney is backing all its future rise on the success of Shanghai Disneyland and acceptance of Star Wars by a very loyal fan base. What if these two aces fail to fire for Disney? Will it still be able to recover and sustain its position on top? Only time will tell if this meteoric rise doesn't become a meteoric fall.

This paper manages to present this nine decade old giant’s true mightiness through few numbers, facts and anecdotes that make it clear why Disney is the greatest story teller present in today’s time.

Company Background

Disney is a world renowned company, all known as “The Walt Disney Company”, named by its founder, Walt Disney. In 1923, Walter Elias Disney, moved to Los Angeles, founding the Disney with his three-year-old big brother Roy Disney. Now, the large multinational companies headquartered in the United State Burbank. At the beginning of the Disney, Walt Disney was a co-founder of The Walt Disney Company and a film producer.

* In early 1923, Kansas City, Missouri animator Walt Disney created a short film entitled Alice's Wonderland under a company named Laugh-O-Gram Films which went busted * In January 1926 with the completion of the Disney studio on Hyperion Street in Hollywood , the Disney Brothers Studio's name is changed to the Walt Disney Studio. * In 1928 Disney came up with idea of a mouse character. The mouse was later renamed Mickey Mouse.At the same year,Disney's first sound film Steamboat Willie, a cartoon starring Mickey, was released. * Disney...
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