The Vice President, the Product Manager and the Misunderstanding

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Case Analysis

Problem Situation: The performance of the new assistant product manager will be affected because of the vice president and the product manager misunderstanding.
The San Miguel Corporation has a meeting for planning marketing strategies. It was participated by product managers and other staff. After the meeting began, Butch Abelos the vice president and the presiding officer known to a crusty veteran with a reputation for bluntless asking a series of question that most of the product manager were able to answer in detail. Then he turned and question about group of products to Raffy Bote , one of the field sales managers that was new promoted as an assistant product manager to his first headquarters for a group of products. Bote, confessed that he did not know the answers. So the former announced, “ gentlemen, you have just seen an example of sloppy staff work, and there is no excuse for it!” On the other side was Jimmy Guevarra, the director of the marketing and the one invited Bote. It was immediately apparent to him that Abelos had forgotten or had failed to understand that Bote was new to his job and was attending for his own orientation than to contribute it. He had to make quick decision. He could interrupt Abelos and point out that he had judge Bote unfairly but that course of action might embarrassed both his superior and his subordinates. So he could wait until after the meeting and offer an explanation in private. He followed the second approach. Glancing at Bote , Guevarra noted that his expression was one of mixed anger and dismay. After cathing Bote’s eye, He winked at him as a discreet reassurance that he understood and that damage could be repaired.

Cause of the Problem: The Vice President, the Product Manager and the Misunderstanding The misunderstanding between the vice president and product manager...
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