Coors beer, a household name in the beer industry, is produced by the Adolph Coors Brewing Company which is based in Golden Colorado. Exactly how big is the Adolph Coors Brewing Company? As of 2001, the company ranked number three in beer sales, expanded into all 50 states. Currently Coors is the world's largest, single-site brewery. However, behind this imagery is a long history of discrimination, anti-labor policies, human rights violations and environmental ruin.
The company was started by Adolph Coors, a 26-year-old German immigrant. Since the age of 14, Adolph worked as an apprentice at the Henry Wenker Brewery in Dortmund until he was 21. In 1872, he had worked his way up in America, and had purchased a partnership in a Denver bottling company. He later became its sole owner. In 1873, he discovered the rocky mountain spring water located in the rich Clear Creek Valley east of Golden Colorado. It was there, that he decided to put up his own brewery called The Golden Brewery. Because of his marketing skills and experience in the brewery, the company was soon raking in profits. By 1880, Adolph was able to buy out his partner and became the brewery's sole owner.
The company survived a national depression, a devastating flood, the threat of Prohibition and even World War II. Despite these obstacles, Coors managed to double their profits and then underwent some changes and innovations. It introduced its currently best-selling beer, the popular Coors Light brand known as, The Silver Bullet. In 1959, Coors introduced the country's first all-aluminum two-piece beverage can and by the 1970's the aluminum beverage had already expanded both domestically and overseas.
Coors established its packaging facilities in Virginia's Shenandoah Valley and also in Memphis, Tennessee. Internationally, Coors products have reached Japan, Canada, Ireland, the United Kingdom and several other countries. Currently, Coors products are now sold in about 30 international markets....
Please join StudyMode to read the full document