The Ugly Tryth
The Ugly Truth
A person is hungry, they need a quick and cheap fix, and conveniently they happen to see those bright golden arches not too far off in the distance. The person stops at the restaurant, pulls up to the drive-thru, and someone instantly asks them for their order. This is the sad truth about the fast food world we live in today. It is cheap and, just like the name says, it is fast, but there has to be more to it then just that. Today’s market is full of hungry consumers on extremely tight schedules and budgets with the mindsets of “instant satisfaction”. With this in mind, most fast food chains have diversified their menus to make them a one-stop shop for people. However, one variable that the fast food market never could have predicted was the “healthy American”. In the beginning, fast food markets preyed on a new market hungry of hamburgers and milkshakes. Companies such as McDonald’s, the founder and leader of the fast food market in the 1930’s, began with ad campaigns that focused on it’s “juicy” burgers, large portions and fast service (Food Inc.). Now the same chain displays clean-cut logos and markets their salads just as often if not more than their “juicy” original burgers. Not just McDonald’s is changing the way they advertise. Close to all food labels want to give off that they are "all natural" when in actuality they are not. Before watching Food Inc., I never really put too much thought into what I was actually eating or where it came from. Now after seeing how the food I eat is produced, I have realized what all goes into that food and what the consequences of eating those foods are. In the film Food Inc., the director uses very precise camera techniques to capture the seriousness of the subject matter. One particular technique used by the director were the camera angles. In one scene shown, the director used a close up camera angle of the “juicy” burgers. I would argue that the director incorporated this technique to show that one
A person is hungry, they need a quick and cheap fix, and conveniently they happen to see those bright golden arches not too far off in the distance. The person stops at the restaurant, pulls up to the drive-thru, and someone instantly asks them for their order. This is the sad truth about the fast food world we live in today. It is cheap and, just like the name says, it is fast, but there has to be more to it then just that. Today’s market is full of hungry consumers on extremely tight schedules and budgets with the mindsets of “instant satisfaction”. With this in mind, most fast food chains have diversified their menus to make them a one-stop shop for people. However, one variable that the fast food market never could have predicted was the “healthy American”. In the beginning, fast food markets preyed on a new market hungry of hamburgers and milkshakes. Companies such as McDonald’s, the founder and leader of the fast food market in the 1930’s, began with ad campaigns that focused on it’s “juicy” burgers, large portions and fast service (Food Inc.). Now the same chain displays clean-cut logos and markets their salads just as often if not more than their “juicy” original burgers. Not just McDonald’s is changing the way they advertise. Close to all food labels want to give off that they are "all natural" when in actuality they are not. Before watching Food Inc., I never really put too much thought into what I was actually eating or where it came from. Now after seeing how the food I eat is produced, I have realized what all goes into that food and what the consequences of eating those foods are. In the film Food Inc., the director uses very precise camera techniques to capture the seriousness of the subject matter. One particular technique used by the director were the camera angles. In one scene shown, the director used a close up camera angle of the “juicy” burgers. I would argue that the director incorporated this technique to show that one