The Toyota Recall

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Toyota originally blamed floor mats for the recall even though the gas pedal was the actual cause, but the car owners need to know exactly what was causing the gas pedal to accelerate and stick, without releasing. In conclusion that Toyota has a problem producing defective gas pedals, the following are examples: October 25, 2009 LA Times reported, “A federal report finds a possible flaw in the gas pedal design of a runway Lexus that crashed in August, killing CHP officer Mark Saylor and three family members and leading to a massive recall.” Resulting in Toyota’s first recall due to defective gas pedals because on January 21st, the number one car company recalled two point three million vehicles and the underlying problem was a “sticky pedal” which did not properly release. The company announced that it would halt sales and production, including some of its top selling models with the gas pedal problem, and fix the defect that caused the pedals to stick. Therefore unintended acceleration would not happen again, due to the pedal. The emphasis is about fixing customer cars and placing sales on the back burner, yet Toyota waited twelve days to come up with a solution. Jim Lentz spoke on February 1st, 2010 saying, “Dealers priority should be on repairing customers’ vehicles rather than fixing vehicles for sale on the lot.” The phrase “actions speak louder than words” is true we don’t just want to hear talk, but an approach to take charge or action. In terms of time one would expect something to be done as soon as possible. Especially when it comes to safety, steps have been taken that shows at least they recognized the problem and came up with a solution.

Toyota was dishonest because the company knew of the problem and did not tell the truth, but instead blamed the floor mats for rapid acceleration. When companies are truthful it restores consumer confidence, but on the other hand if they are not: the consequences can be negative. If Tylenol was not truthful about their five hundred milligram pills associated with cyanide, they probably would not be in business. The consequences of not telling the truth about rapid acceleration could cause Toyota to lose consumer confidence and trust in their products, as stated from an ethical point of view, “if trust is lost in business as a whole so that the buyers and sellers can no longer rely on each other’s word in their dealings, then everyone suffers” (pg 7). Toyota consumers will begin to doubt their reputation as a company providing quality, and might go with there competitor, which in the long run will decrease sales. Companies as Toyota should maintain a mission statement that follows our constitution that protects U.S. citizens from dishonest car makers, and be a driving force to keep a company, on the right track.

In business when problems arise we need to have a common ground and in sense for the well being of the community. For example Ferdinand Tonnies came up with two types of communities one being Gemeinschaft which is a sense of community that involves family, friends, and the town as a whole, and “The Geimschaft is characterized by sympathy and custom morality” (p245). Like wise Gesellschaft in terms grows out of needs of the corporation and its sense of community is primarily focused on the artificial man, which is to imply that corporations only care about themselves and not so much the community. The difference being stated is “Here public opinion and fashions take the place of religion and custom morality” (p245). It is vitally important to care not only about profits and sales, but to continue to have involvement with communities. Remember corporations would not be in business if it was not for customers.

For example when Tylenol had to come up with a solution to a very complex problem, first let’s do this for the well being of others in the community. We can’t take a stance that only looks at our sales projections and profits but most importantly the...
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