The Tourism Product- Components of the Tourism Industry

Topics: Tourism, Cruise ship, World Tourism Organization Pages: 5 (1580 words) Published: November 9, 2012
Introduction to Tourism BEM1012

James Ince

number one tutorial question- Describe how the components of the tourism industry interact together in order to provide tourists with their holiday experience. Please state whether you agree, or disagree with the view of some academics that there is no such thing as the ‘Tourism Product’.

In the industry of tourism, there are a number of components that link together, to provide a family, couple or a group with a vacation. These components are more like steps. These steps include, how you get to your destination, where you stay, what activities you do and who organizes all of these things. The formal names for these components are: accommodation sector, attraction sector, transport sector, travel organisers sector, destination sector. They all play a vital role in any vacation. The accommodation sector deals with where they are going to stay, for example, hotel, hostel and bed and breakfast. The attraction sector involves what activities the guest will do, while vacating. For example, Amusement parks, museums, beaches. The transport sector deals with how the tourist will get to their destination. Whether it is bus, train, plane or cruise ship. The travel organizers are the people that market and sell you the trips. For example, travel agents, tour guides, cruise lines. Destination sector is where the government assist a business. For example, Government may guarantee revenue, tax incentives to build hotels or attractions. All of these segments need to be balanced and coordinated properly to complete a successful industry. If anyone of these steps is not completed to a certain standard, it could impact on the overall industry. In the industry, there is something called the tourism product. This is what a destination collectively does, that either influences the tourist in a positive or negative way. At the end of the trip, it is the tourist perception of the destination, which is the tourism product. It is all the physical and non-physical components grouped together. For example, some of the physical components would be transportation and attractions. The non-physical components would be things like the weather and safety. The tourism product is providing the whole experience to the costumer, giving them the non-bias opinions for their vacation. Some academics have said that they don’t believe there is such thing as a tourism product. I disagree with this statement, because I believe you could have a successful business that provides all of these things to the costumer.

My idea of the tourism product is having all of the components and steps needed to make the perfect vacation, added into one big step. This would save the customer, a lot of effort researching on their destination, which they know nothing about. They would get the insights, and secrets on their destination. Without all of the bias and marketing strategies. This business would be successful and reliable because, it is not their product to sell, they are just putting it together for the costumer. The business would have to put the whole trip together for the costumer. To achieve this the business would have to get an insight on what the costumer’s interests were, to therefore plan activities that they would enjoy. To complete this process, they would have to put together all of the components together. Starting with the accommodation sector. A good example of a tourism product is, in my country Barbados, there are many different kinds of vacations you could have. If you are of the wealthy class in England, you can come to Barbados and stay in a five star resort. You can take the expensive chartered yachts out for the day as attractions. There are BBW’s you can rent to drive around for you transportation, this way; you can have all the things you have at home. If this life style does not suit you and you are more of a middle class citizen in England. You could buy a cheap airplane...
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