The Things a Startup Should Have to Succeed 
Business HL 3 – Aston and Magill – Business start-up. LUCA KELLY0
1. Net cash flow is the difference between a company's cash inflows and outflows in a given period. In the simplest sense, net cash flow refers to the change in a company's cash balance as detailed on its cash flow statement.
2. The opportunity costs that Aston and Magill have are that they are leaving a big, stable income job in banking for a risky business that they’ll probably won’t do as well as they already are. Also they are having a big risk as they are using all of their savings into the business with still a lot more to pay for everything extra from the set up costs e.g. the 25000 pounds, 30000 pounds for building work and a yearly rent of 20000. The amount they will have to pay is really risky to take a bank loan out because if the business doesn’t take off they are down a lot of money and can be put in debt from taking an unnecessary risk . Furthermore they are giving up there job for a job that requires a lot more hours to work, so in the short term they might be enjoying the work, but in the long term they might start to feel that it was a very big mistake and very risky.
3. One of their qualities that they have which make them promising entrepreneurs are that they are very aspirational and confident that the business will be a success as well as that they are putting almost everything they have into the business which makes them work even harder and more likely to succeed. Also they have good knowledge of business as they have banking careers and are well informed which is shown by the fact that they have what most starter business would have which is preparation, they have a detailed business plan; profit and loss account; strategy; cash flow forecast and they have a good logical mind-set that allows them to make critical decisions which all successful business have.
4. Candice and Howard can be protected using a trademark which is a word, name, symbol or device which
1. Net cash flow is the difference between a company's cash inflows and outflows in a given period. In the simplest sense, net cash flow refers to the change in a company's cash balance as detailed on its cash flow statement.
2. The opportunity costs that Aston and Magill have are that they are leaving a big, stable income job in banking for a risky business that they’ll probably won’t do as well as they already are. Also they are having a big risk as they are using all of their savings into the business with still a lot more to pay for everything extra from the set up costs e.g. the 25000 pounds, 30000 pounds for building work and a yearly rent of 20000. The amount they will have to pay is really risky to take a bank loan out because if the business doesn’t take off they are down a lot of money and can be put in debt from taking an unnecessary risk . Furthermore they are giving up there job for a job that requires a lot more hours to work, so in the short term they might be enjoying the work, but in the long term they might start to feel that it was a very big mistake and very risky.
3. One of their qualities that they have which make them promising entrepreneurs are that they are very aspirational and confident that the business will be a success as well as that they are putting almost everything they have into the business which makes them work even harder and more likely to succeed. Also they have good knowledge of business as they have banking careers and are well informed which is shown by the fact that they have what most starter business would have which is preparation, they have a detailed business plan; profit and loss account; strategy; cash flow forecast and they have a good logical mind-set that allows them to make critical decisions which all successful business have.
4. Candice and Howard can be protected using a trademark which is a word, name, symbol or device which