The Targeting Victims Of Propaganda

Propaganda is a tool used to manipulate and control one’s beliefs or opinions, usually about politics or economical issues. Propaganda has been around for hundred and thousands of years and yet it is still used today to promote the same ideological concepts. Specifically, we are the targeted victims of propaganda. The main idea of propaganda used by modern-day media is to create a fulfilling fantasy in substitute for reality, thus creating a false disoriented perception of reality itself. Propaganda has many effects on masses such as when it comes to war or promoting products for large corporations, such as MacDonald or a certain brand of clothes, food, or other desirable items. To understand more about propaganda, the first step is to know
Media helps the word spread and grips the attention from people, of whether it’s from television, newspaper, or the internet, all of which helps spread a particular desirable message to the public. In order for propaganda to take full effect, it relies on our attention and our emotions towards that message. Propagandist uses bias and non-factual statement to alter the hard truth into into a misleading lie. Business endorsers often sell products based off of our interests, which makes it easier to earn profit. In the novel Animal Farm, by George Orwell, Squealer was a direct representation of propaganda. He was appointed by Napoleon to convince the other farm animals pigs they deserved more rights because they are the “brainworkers”, resulting the pigs being placed in a higher hierarchy. (“...We pigs are brainworkers. The whole management and organisation of the farm depend on us. Day and night we are watching over your welfare. It is for your own sake we drink that milk and eat those apples.”
One of the most common tactics used is distraction. When we are distracted, we are blinded from the truth, and just believe whatever we are told without even knowing if the information given is accurate or not. Only one side of the so called “truth” is told and the other half isn’t. For instance, McDonald's uses the happy meal and incorporated mini playgrounds in the fast food restaurants to attract kids, but at the same time, however they are using our interest as an advantage, so we can enjoy the pleasure, and also consuming their product. What they don’t tell us is that the burgers the produce contain 49% water and 12% meat, the meat is made of blood vessels and cartilage, and 25% of the time, that burger that we are consuming in our diet contains parasite sarcocystis. The fact that we don’t know what’s in our food and we just keep on consuming it because of the false indication of advertisement makes us a victim of propaganda. Another tactic used in the arts of propaganda is repetition. Repetition plays a key role in propaganda because it drills a certain objective they want into our mind, so we can keep paying attention to them without them losing our interest. For an example, they may keep repeatedly say the same slogan over and over again until we adapt to that slogan. In Animal Farm, the main slogan that was said throughout the book, was “Four legs good, two legs