1、 Consider the two categories of products that Timbuk2 makes and sells. For the custom messenger bag, what are the key competitive dimensions that are driving sales? Are their competitive priorities different for the new laptop bags sourced in China? Answer:
(1) There are three critical competitive dimensions that help sales. First, top quality is one of the most key competitive dimensions.Timbuk2 is designed for customers who prefer indestructible and durable bags. According to the materials in the textbook, the writer argues that “many Timbuk2 bags are worn daily for ad decade, or more, accompanying the owner through all sorts of defining life events”. Second, customization is another important competitive element. Customers can use Timbuk2 online official websites to customize bags which are designed by themselves, including bags framework, size, color and so on. It will lead customer to feel they can own their unique bags. Take size as an example. Since I use Timbuk2 websites to select laptop messenger bags and classic messenger bags, the websites give me three or four options in size. These sizes are designed for different laptop size and there are precise measurements from depth to width. Not only size but also color, the websites supply customers various panel colors and diversity fabrics. Third, delivery speed is the last key competitive dimensions. The Timbu2 Company’s delivery ability is more quickly than expected. Usually, customization will spend more time than directly purchase bags, however, Timbuk2 Company just need to spend two days to delivery bags because they have excellent cutters and sewers and they know how to coordinate efficiently their production line. (2) But, the competitive superiority of Timbuk2 Company will be different for the new laptop bags sourced in China. It will be hard to maintain and develop competitive dimension for Timbuk2 Company. First, Timbuk2 Company will be hard to delivery on time as they promise. The...
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