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This report aims to answer the research questions that I have asked with analysis the Cadbury PLC by using the SWOT and PEST method. There are six parts in my report. In the introduction, I introduce the background and history of Cadbury, and raise the research questions. I explain the concept of business environment, SWOT and PEST method in the literature review. Then I give analysis the Cadbury PLC by using the SWOT and PEST. I list both the internal and external environment of Cadbury. We can easily know the strengths, weaknesses, opportunities, threats of Cadbury. We are clear about the political, social, economical, technological impacts of Cadbury. Then there is a discussion which talks about Cadbury’s market share and its productions. In the conclusion, I will answer the research questions, and give some of my opinions to solve these problems.
Table of contents
2.1The concept and content of business environment1
2.2The concept and application of PEST analysis1
2.3 The concept and application of SWOT analysis1
3.SWOT and PEST analysis on Cadbury PLC2
3.2 PEST Analysis2
4.Production and Market Share Analysis and Discussion3
4.1Production analysis and discussion3
Cadbury is a British confectionery company. It is famous for producing very good confectionery and soft drink. Cadbury was founded almost 200 years ago. And it was started by John Cadbury in 1824 with producing tea, coffee and drinking chocolate by himself. It was just a very shop during 1820 to 1860. From 1861 to 1940, Cadbury produced many new kinds of chocolate and soft drink, which were very popular in public. It became more and more famous with the launch of its production. Cadbury go strength to strength these years and became one of the biggest brands in UK. As we all know, although it is one of the biggest confectionery companies in the world, Cadbury also has many weaknesses and threats, which are not helpful to its development. This report aim to analysis three questions: What are the reasons for Cadbury’s weaknesses and threats? How does Cadbury make good use of its strengths and opportunities? What should Cadbury do to solve its problems and become better? I will answer these three questions in the report by using SWOT and PEST analysis. I collected the datum and sources from Cadbury’s official website. Besides, I have read some report and news which are related to the history and development of Cadbury. They provided many useful evidences so that I can get the answers of my research questions.
2. Literature Review
1. The concept and content of business environment
Business environment is important for running business. It includes both internal and external impacts. We analysis business environment in such as its nature, location, price of products and so on. And we should also know the socio-cultural aspects, the political framework, the legal aspects and the technological aspects. All of these aspects, we call them business environment. 2. The concept and application of PEST analysis
We analysis a company’s external environment in four factors: political factor, economic factor, social factor and technological factor. We call this method...