The Success Story: Yeo Hiap Seng

Topics: Soy milk, Soybean, Tofu Pages: 2 (608 words) Published: March 3, 2011
Our Heritage Story
From its humble origins in 1900, Yeo Hiap Seng (Yeo's) has now become synonymous with the food & beverage industry both locally and internationally.

Taking root from a small little shop making soya sauce to the leading home-grown food & beverage company that it is today, the history of Yeo's is the epitome of what dreams, hard work and perseverance can amount to. Founded by Yeo Keng Lian in Zhangzhou in the Fujian Province of China, the small scale proprietorship was renowned for its quality product, a practise that is vividly upheld till today.

A man of great foresight, Yeo boldly ventured into foreign soil and in 1937, set up the Yeo Hiap Seng Sauce Factory in Singapore which soon flourished and quickly expanded into Malaysia in 1940s. Through the never-ending innovations of the company, Yeo's made a name for itself by being a pioneer in many aspects. Yeo's was the first to offer canned curry chicken to consumers. It was also the first in the world to offer bottled Soya Bean Milk and Chrysanthemum Tea, making it convenient and readily available for mass consumption. Yeo's was also the first company in the world to package its Asian drinks in tetra-brik aseptic containers using the UHT process. From soya sauce to the soya bean drink, Yeo's slowly diversified into food and beverage products which included a series of Asian traditional beverages made from natural ingredients and herbs, and a wide range of products from chilli sauce, soy sauce, culinary sauce, sesame oil and instant noodles.

Today, the Yeo Hiap Seng group, which is a public listed company on the Bursa Malaysia, is involved principally in the production, marketing and sale of food and beverage products under the brand names of 'Yeo's', 'Cintan', 'Justea', 'SoyRich', 'H-Two-O' and 'Yogurt'.

With a significant market presence in the ethnic market and in line with the government's aim to further develop the Malaysian halal brand as a global benchmark, Yeo's...
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