The Success of Toyota Motor Company

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  • Topic: Toyota, Lexus, Kiichiro Toyoda
  • Pages : 10 (3966 words )
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  • Published : July 15, 2012
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Moving Forward with Innovation and Quality:

The Success of Toyota Motor Company

Introduction
The impact that American manufacturing companies have in our society is immense. In the 1950’s and 1960’s there was a boom in the development and growth of some of the most major manufacturing companies in the world. According to Dr. Kramer, “about one tenth of all American workers, according to the National Association of Manufacturers, are engaged in manufacturing.  The State of Missouri has approximately 300,000 citizens working in manufacturing jobs.  Our country’s trade imbalance with China alone is about $232 billion and has risen noticeably over the last ten years.” This statement shows the true importance of American manufacturing in the United States, as well as the world as a whole.

The Toyota motor group has been a major manufacturing company for many years and has continuously given great products. According to Kramer, “Toyota has had legendary success as an international company over the last quarter of the Twentieth Century and the first decade of the Twenty-first Century.  However, the highly publicized safety problems the company has faced in the recent past have somewhat diminished the company's image for some.” First I am going to discuss the history and why their company is so successful. Then I am going to discuss the recent safety issues that Toyota has had and how is it has impacted their company. Also, as many companies are very production and marketing based, I am going to discuss which factor influences Toyota the most. As previously stated, Toyota is a great company and it has influence on many other companies. I will be discussing those influences and why Toyota continues to be a strong company despite some major downfalls in their past.

Toyota believes that what makes them a great company are the people. Dealers, suppliers, team member, developers, and customers all have an immense impact on the success of Toyota (Toyota Motor North America). Toyota is the seventh largest company in the world and the second largest manufacturer of automobiles. They produce in 28 nations around the world and have the highest production facility of any non-domestic automaker in the United States (ToyoLand). The potential for growth in the industry is very promising due to the fact that only about one-third of the world’s population benefits from motor transport. As economies increase, growth potential for automobiles increases as well. Also, there is room for quality improvement by adding value and improving the quality of the overall driving experience. As Toyota focuses on the improvement and value of their vehicles and as economies start to get better, the chance of growth is very possible (Abilla). History

In 1957, there were many big things happening in America. Elvis was the king of rock n’ roll, postage stamps only cost 3 cents, gas prices were low, big cars were “in”, and Toyota was being introduced into the United States (Toyota Motor North America). As this is a big year for Japan and America, there were still many other years before this that Toyota can claim to be important. In 1933, Sakichi Toyoda created the Toyoda Automatic Loom company due to his amazing designs and 1 million yen license. The million yen that was collected was then used to help found the Toyota Motor Company, which was supported due to military reasoning. The first engine, produced by Kiichiro Toyoda (Sakichi’s son), was produced in 1934 (the Type A), and the first car and truck in 1935 (Model A1 and G1). From the 1936-1943 time period, only 1,757 cars were made (1,404 sedans and 353 phaetons), and they found a lot of success when building trucks and busses (Toyota Geek). The first Toyota truck was one and a half-ton design that used an overhead valve six-cylinder engine. This engine was very similar to a Chevrolet engine at the time, making several of their part interchangeable and compatible with...
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