The Success of Music in Advertisment

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Abdulmuhsen,Turki (G094022)

The Success of Music advertisement

Abdulmuhsen,Turki (G094022)

The Success of Music advertisement

Table of content
1. Introduction of Research .………………………………………………………….2 2. Objectives……………………..…………………………………………………3 3.Findings ………….………………………………………………………………4 3.1 Introduction ……………………………………………………………..4 3.2 Target Audience………………………………………………………….5 3.3 Primary Research …………..……………………………………..……..6

3.3.1 Questionnaire Feedback Summary………...................…………6 3.3.2 Interview feedback Summary…………………..................……15 3.3.3 Self Observation Survey …………………………..………….18 3.3.4 Public Observation Survey………………..............………..20 3.4 Secondary Research ……………...........................................21 3.4.1 Literature Review …………..………………………..22 4.Conclusion ……………………………………………………………26 5.Reference …………………………………………………………….27 6.Bibliography ……………………………………………………………28 7.Appendix………………………………………..... ……………….…….29 7.1 Questionnaire ………………........…………………………....….30 7.2 Interview Question…………………………………………………33 7.3 Articles…………………………............................................................34

Abdulmuhsen,Turki (G094022)

The Success of Music advertisement

1. Introduction of research :
Advertising (Ward 2009) is one of the ways that controls the marketing to get your customers or clients by giving them a persuasive selling message about your products and/or services. Music is a form of art, which has always been used as a method communication. The main aim was to entertain and only a few to educate. But things have changed now, we have different genre of music some specifically for education purposes, for entertainment then we have the edutainment, which combines the two. Music is by far the best advertising strategy for almost everything, be it video or audio, it has proven to be the best. Music, unlike other forms of advertisement tends to linger in people‟s minds; it is much easy to memories, so when used in advertising the massage spreads much quicker thus making people know of the availability of a certain product. According to Mitchel, D. (2010) Effective and Ineffective Uses of Popular Music in Advertising [Online] Available from : www.duetsblog.com/2010/05/articles/guestbloggers/effective-ineffective-uses-of-popular-music-in-advertising/ states that „advertisers favor mostly poetic, emotional appeals over logical, informational appeals due to the shift from modern to postmodern advertisement music turned out to be a perfect tool to reach this goal.‟ This type of advertising supports continuity and can emphasize dramatic moments within the advertisement. While on the other hand music as a form of entertainment, tends to appeal the viewers because they could actually move to the rhythm.

Abdulmuhsen,Turki (G094022)

The Success of Music advertisement

2. Objectives
-To find out the statistics of people who have been influenced by music to buy a product. -To know people‟s reactions towards the music advertising industry. -To find out, the improvement of music advertisement. -To find out the effectiveness of music advertisement over other media. actually

Abdulmuhsen,Turki (G094022)

The Success of Music advertisement

3. Findings
3.1 Introduction To collect data for this research the author used two different sources which are primary and secondary sources. The primary sources were gathered through public and self observations, interview questions and questionnaire. As for the secondary sources were the online articles. In the observations not much time was taken and it was the easiest method to get information. The second method was interview. In this method the difficult part is to get people to interview specially professionals because they tend to be busy handling projects. So the author used the phone interview to contact the interviewees. The author did e-mail a few people to interview but unfortunately only some replied to the request. The opportunities a person...
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