CAMPUS FASHION – CLOTHING:
A CASE STUDY OF UNDERGRADUATE FEMALE STUDENTS IN THE UNIVERSITY OF GHANA
ARCH 306 – ETHNOARCHAEOLOGY IN WEST AFRICA
DEPARTMENT OF ARCHAEOLOGY
UNIVERSITY OF GHANA
1. BACKGROUND STATEMENT
2. OBJECTIVES OF THE STUDY
2. LITERATURE REVIEW
1. STUDY AREA
2. POPULATION AND SAMPLE
3. INSTRUMENT FOR DATA COLLECTION
4. RESULTS AND DISCUSSION
1. DATA AND DATA ANALYSIS
5. SUMMARY AND CONCLUSION
Diverse Fashion codes exist among undergraduate female students in the University of Ghana. There are those who are fashionable/ fashion-conscious; those who are old-fashioned and those who simply parrot-fashion i.e. those who copy blindly without thinking over the fact that a particular outfit may not be suitable for her. Other fashion codes on campus range from decent to indecent; formal to informal; traditional to western etc.
There are also some female students who are known trend-setters. These girls lead the way in fashion on campus. Once a new clothing type is in vogue, they are the very first to set the pace by out-dooring them before other trendy females follow suit. It then becomes an acceptable fashion statement on campus.
On special occasions such as St. Valentine’s Day for instance, a different dress code sets in. The colour RED becomes the order of the day. A vast majority of the female students don red outfits and accessories in order to create the right atmosphere for the celebration of the event in.
With the introduction of the National Friday Wear Program, yet another campus fashion trend has come into being. Every Friday, traditional wear rules the day. Most undergraduate female students are spotted in local wax prints sewn into trendy dresses, boob-tops, shirts, skirts etc. to lectures. These traditional outfits are however normally combined with Western Clothing. For instance, a wax-print top may be worn with a pair of denims.
At particular points in time too, specific colours take over the fashion codes on campus. After long vacation holidays during which student travel overseas, the prevailing summer colours of the season become the fashion order on campus and female students take advantage of the period to show the bright summer-coloured clothes they have in their closets. Currently, bright colours such as orange, yellow and green are the in colours on campus. Colour Coordination also plays a vital role in campus fashion. On an ordinary lecture day, an observer may note that clothing accessories (such as bags, scarves, belts, hair ribbons, neck ties, jewelry, sunglasses etc.) match the outfits of female students. In dressing up for lectures, it is almost as if there are laid-down rules which must be followed by female students who would like to be noticed. For instance, if Amma wears a white top with denims, she complements the outfit with a white bag, belt, slipper/shoe or jewelry. When one matches her clothes with her accessories, she is said to have made a ‘combination’.
Campus fashion in the University of Ghana among fashion-conscious female students is so showy that it has become intensively competitive. There is a competitive edge among these fashionable ladies to look better than the girl next door or better than they did the day before. It is in line with this fashion craze that a substantial number of female students make it a point to travel overseas (either to the United Kingdom or United States of America) during vacation holidays. Shopping for clothes and other fashion accessories is the main reason behind these travelling expeditions. Once school reopens, the fashion craze sets in and every trendy female student tries her best to make an impression or a fashion statement before the...
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