The Story of Success

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Outliers
THE S T O R Y OF S U C C E S S

MALCOLM G LAD W E L L
# 1 bestselling author of The Tipping Point and Blink

$27.99 $ 3 0 . 9 9 in C a n a d a

Why d o s o m e p e o p l e succeed far more than others? T h e r e is a story that is usually told a b o u t extremely successful p e o p l e , a story that focuses o n intelligence a n d ambition. In Outliers Malcolm

Gladwell a r g u e s that the true story o f s u c c e s s is very different, a n d that if we want to u n d e r s t a n d h o w s o m e p e o p l e thrive, we s h o u l d s p e n d m o r e time l o o k i n g around them — at s u c h things as their family, their birthplace, or even their birth d a t e . T h e story o f s u c c e s s is m o r e c o m p l e x — a n d a lot m o r e interesting — than it initially a p p e a r s . Outliers e x p l a i n s w h a t the B e a t l e s a n d Bill

G a t e s have in c o m m o n , the e x t r a o r d i n a r y s u c c e s s o f A s i a n s at m a t h , the h i d d e n a d v a n t a g e s o f star athletes, why all t o p N e w York lawyers have the s a m e r é s u m é , a n d the r e a s o n y o u ' v e never h e a r d o f the w o r l d ' s s m a r t e s t m a n — all in terms o f g e n ­ eration, family, c u l t u r e , a n d c l a s s . It matters w h a t year y o u were b o r n if y o u want to b e a S i l i c o n Valley billionaire, G l a d w e l l a r g u e s , a n d it matters w h e r e y o u w e r e b o r n if y o u want to b e a s u c ­ cessful p i l o t . T h e lives o f outliers — those p e o p l e w h o s e a c h i e v e m e n t s fall o u t s i d e n o r m a l e x p e r i ­ e n c e — follow a p e c u l i a r a n d u n e x p e c t e d l o g i c , a n d in m a k i n g that l o g i c p l a i n G l a d w e l l p r e s e n t s a fascinating a n d provocative b l u e p r i n t for m a k i n g the m o s t o f h u m a n potential. (continued on back flap)

In The Tipping

Point M a l c o l m G l a d w e l l

c h a n g e d the w a y we u n d e r s t a n d the w o r l d . In Blink he c h a n g e d the w a y w e think a b o u t thinking. Outliers will t r a n s f o r m the w a y w e understand success.

MALCOLM

G L A D W E L L is the a u t h o r o f the

# 1 international bestsellers The Tipping Point and Blink. H e is a staff writer for The New Yorker and was formerly a business and science reporter at the Washington Post. For m o r e information a b o u t Malcolm Gladwell, go to www.gladwell.com.

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Malcolm Gladwell

MALCOLM

GLADWELL

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J a c k e t d e s i g n by A l l i s o n J . Warner J a c k e t p h o t o g r a p h © Andy C r a w f o r d / D o r l i n g Kindersley/Getty Images A u t h o r p h o t o g r a p h by B r o o k e W i l l i a m s V i s i t o u r Web site at www.HachetteBookGroup.com P r i n t e d in the U . S . A . © 2 0 0 8 H a c h e t t e B o o k G r o u p , I n c .

Two of the most influential books of the past
THE TIPPING POINT

decade

H o w Little T h i n g s C a n M a k e a Big Difference "A fascinating b o o k that makes you see the world in a different way." — Fortune "GladwelPs theories could be u s e d to run businesses more effectively, to turn products into runaway bestsellers, and perhaps most important, to alter human behavior." — New York Times

BLINK
T h e Power o f T h i n k i n g W i t h o u t T h i n k i n g "A real pleasure Brims with surprising insights about — Salon.com "Royally entertaining." — Time

our world and ourselves."

ISBN

978-0-316-01792-3

OUTLIERS

A L S O BY M A L C O L M

GLADWELL

Blink The Tipping Point

OUTLIERS
The Story of Success

MALCOLM GLADWELL

L I T T L E , BROWN AND C O M P A N Y
NEW YORK • BOSTON • LONDON

C o p y r i g h t © 2008 by Malcolm Gladwell A l l rights reserved. Except as permitted under the U . S . Copyright Act of 1976, no part of this publication may be reproduced,...
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