Preview

The South African Breweries: Case Study

Good Essays
Open Document
Open Document
10555 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
The South African Breweries: Case Study
The South African
Breweries

A subsidiary of SABMiller plc

Contents

SAB by numbers

1

MD introduction

2

Five thrust strategy

3

Vision, mission, values

5

Corporate profile

6

Management profiles

7

History of beer in South Africa

12

Group overview

14

SAB brands

18

SAB people

23

SAB’s awards

24

Societal leadership

25

Corporate governance

31

SAB World of Beer

32

SAB by numbers

Economic and social impact
6.7

Number of jobs created in the wider South African economy through each job created by SAB and its direct suppliers

9,390

SAB employees, including ABI

22,936

Young adult South Africans provided with business skills through SAB KickStart

355,000

Jobs supported by SAB in the wider economy

R60 million+

SAB’s annual investment in CSI and responsible alcohol use campaigns R3 billion

Invested by SAB in its owner-driver project since inception

R10.2 billion+

Tax paid by SAB in 2009 (1.7% of the government’s total tax haul for the year)

R7.3 billion

Value of SAB’s BBBEE ‘Deal of the Year’ – SAB Zenzele

R66.2 billion

Value of SAB’s economy wide contribution to South Africa’s gross domestic product, or 3.1% of the country’s GDP, in 2009

Facilities and capability
1

Hop production plant

2

Malting plants

3

Franchise distribution centres

6

Bottling plants

7 Breweries
14

Independent or appointed distributors

40

Distribution depots

70

Percentage of total beer delivered by owner-drivers DOs

150

Trips to the moon – or 57 million kilometres – the equivalent distance driven by SAB’s distribution fleet each year

287

Independent owner-driver businesses

160,000

Tons of maize procured by SAB annually

280,000

Tons of barley procured by SAB annually

3.1 billion litres

The annual production capacity of SAB’s breweries across
South

You May Also Find These Documents Helpful

  • Good Essays

    Bus 599 Paper

    • 1454 Words
    • 6 Pages

    The trend of beer over the last five years had a combined annual growth rate (CAGR) of 4.8% worldwide. (www.encyclopedia.com/doc/1G2-2843300064.html.). Within Central America and South America, the CAGR increased to 6.3%. Africa also showed growth by having CAGR that got up to 6.4%. A key note about the growth of beer was shown in Asia. (www.encyclopedia.com/doc/1G2-2843300064.html). The trends of beer for the last five years have being tilting toward consumers wanting expensive beers. Due to that, expensive beers or premium beers accumulated 17% of the beer sales globally. The premium beer market of North America as well as Western Europe sales…

    • 1454 Words
    • 6 Pages
    Good Essays
  • Satisfactory Essays

    New Belgium Brewing had many considerations to ponder when they choose Asheville, NC to be the newest home of their company. Some of the factors included were, location, water availability, water quality, and the community values of the area. The city itself researched and analyzed how NBB would affect their community as well. The benefits anticipated from the endeavor were infrastructure improvements,new jobs, riverfront, commercial and residential redevelopment and an economic boost for the community (Dahl, 2015). The potential offered by the venture was considered a great opportunity for both parties involved.…

    • 250 Words
    • 1 Page
    Satisfactory Essays
  • Best Essays

    As you can see from these statistics, which vary from 2003-2007, Fosters Group LTD market share for Foster’s Lager has slightly decreased each year. There are many reasons for this trend.…

    • 2477 Words
    • 10 Pages
    Best Essays
  • Better Essays

    Though most companies commonly mentioned as examples of ethical and socially responsible organizations are large corporations, it is the socially responsible initiatives of small businesses that often have the most impact on local communities. These businesses generate jobs and provide goods and services for customers in smaller markets that larger firms that often are not interested in aiding. Additionally, they also provide money, resources, and volunteer time to local causes. Their owners often work as community leaders, and many choose to use their skills and the results of their successes in resolving many of the problems and issues that the community faces. One small business that does just this, is the New Belgium Brewing Company, based in Fort Collins, Colorado.…

    • 1452 Words
    • 6 Pages
    Better Essays
  • Best Essays

    the UK industry, it has four large organizations that enjoy an oligopoly with 85% of…

    • 3538 Words
    • 15 Pages
    Best Essays
  • Satisfactory Essays

    North Land Winery are a solid, well established, family-based winemaker headquartered in Wollongong, NSW. After ongoing success the vintners have addressed the idea of expanding their wine distribution to Ontario situated in Eastern-Canada.…

    • 719 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    With the high quality our product and sophisticate marketing plan, Madcap Craftbrew & Bottleworks, Inc. (MCB) has already surpassed the expectation of many of its breadth of distribution. At the same time, to ensure company's long term viability, management at MCB is committed to increase the sales of Zebra beer to the end consumer through competitive pricing, mass media promotion, and effective distribution.…

    • 406 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    For the Samuel Adams brand, indirect competition is based primarily in distilled spirits, liqueurs, and wines. Spirits typically contain 37.5% ABV or greater and are usually not infused with any flavors during the distilling process, however, some modern spirits are infused with flavors after distilling. Liqueurs, on the other hand have a slightly lower ABV and are characterized by uniquely infused flavors and high sugar content. Wine includes any alcoholic beverage that is made from fermented fruit juice and contains from 7%-18% ABV.…

    • 5922 Words
    • 24 Pages
    Powerful Essays
  • Satisfactory Essays

    : Keller Richmond Brewery will be owned and operated by professional brew masters. Strict guidelines will be followed to ensure consistency and quality. Some of the best malted barley, hops, and yeast will be used in the brewing process to ensure that our customers receive the finest premium beers for their money. We will produce five core beers initially: HouLite, a Richmond Cede, Root Beer, will be the initial year round offerings along with seasonal fruit wheat, Down-South Stout, and Amber Waves of Hops beers. Other types of premium beers will also be produced as the need arises thereafter. We offer brewery tours and beer tastings every Tuesday, Thursday, Friday and Saturday (except holidays):…

    • 174 Words
    • 1 Page
    Satisfactory Essays
  • Satisfactory Essays

    Moosehead

    • 604 Words
    • 3 Pages

    | It has been fairly popular as premium beer, which many not attract middle or lower income consumers.…

    • 604 Words
    • 3 Pages
    Satisfactory Essays
  • Best Essays

    “We happen to be a marketing company that sells beer.”- William Hickman, Vice President and CIO of Anhesuer-Busch (Field, 2000)…

    • 1530 Words
    • 7 Pages
    Best Essays
  • Satisfactory Essays

    In my opinion I believe that the miller lite characters in the "beer commercial" are categorized as mens men . This is my opinion because I feel that the intended targeted audience for beer commercials are men. The message that this commercial is sending is that only "real men" care about the taste in beer and "real men" choose miller lite. The woman that is playing the role of the bartender responds to the fact that the male character is caring something similar to a purse. A purse is a symbol of a woman. By the woman bartender seeing the male character carry this carrier , she responded by implying that he might be homosexual ,therefore does not drink a "manly beer" or care for the taste of one either. This also sends a message that women…

    • 206 Words
    • 1 Page
    Satisfactory Essays
  • Better Essays

    Its executive branch is the Head of Government and Chief of State as well. The president is elected by the National Assembly for five year terms. South Africa has a growing economy with plenty of natural resources. “Gold, platinum and precious stones such as diamonds account for nearly half of South Africa's exports. Auto assembly, textiles, iron, steel, chemicals and commercial ship repair also play a role in the country's economy. In addition agriculture and agricultural exports are significant to South Africa” (Briney).…

    • 1602 Words
    • 7 Pages
    Better Essays
  • Powerful Essays

    Coopers Business Case

    • 1631 Words
    • 7 Pages

    Byrom, John, and Kim Lehman. 2009. "Coopers Brewery: Heritage and Innovation within a Family Firm." Marketing Intelligence & Planning 27 (4): 516-523. doi: http://dx.doi.org/10.1108/02634500910964074.…

    • 1631 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    The company should start a social media campaign. 21-24 year olds make up only 4% of the U.S wine market. Creating social media accounts would give Frog’s Leap the opportunity to grow that demographic. The company should post about their EMS practices to remind customers of their environmental preservation practices. This marketing action will draw more attention to Frog’s Leap Winery and inform current and potential…

    • 295 Words
    • 2 Pages
    Good Essays