The Smart Car

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The Smart Car

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Executive Summary…………………………………………………………3 Introduction…………………………………………………………………..4 History of the Smart Car…………………………………………………….4 Features……………………………………………………………………....5 Economic Impact…………………………………………………………….6 Fuel Efficiency……………………………………………………………….6 Safety…………………………………………………………………………7 Environmental Impact……………………………………………………….7 Competitors/Comparison…………………………………………………...9 Marketing……………………………………………………………………..10 Critique……………………………………………………………………….10 Conclusion and Recommendations………………………………………12

Executive Summary

This report serves to inform the consumers about this new car that will be released next year.

With rising gas prices everyone is looking for a convient way of travel. The smart car may be the answer but only if consumers can understand the true benefits that’ll received owning one. There are already 31,000 deposits on this car to reserve it but the estimating sales that were forecast were 20,000-25,000 which has been far exceeded.

Many businesses are planning to lease these vehicles for short errand trips. It is also consider a much safer car than other hybrids. With a Tridion stability cell that is almost indestructible and braking systems and technology that is normally in high end luxury cars it has a chance to make an impact in the USA. The only obstacle it faces is the price. With other hybrids coming much cheaper and with more space it has to prove itself to be the better accommodation than the others.

Time will only tell the outcome of this affair and the consumer shall be giving every chance possible to understand what their options are.

The history of the Smart Car begins with watch manufacture Swatch. In the early 1990’s, Swatch inventor Nicolas Hayek approached Mercedes Benz with and idea for an “ultra-urban” car. Sometime between the start of the joint venture and initial development, Swatch backed out of the deal leaving all of the plans in Mercedes Benz’s hands.(Weaver, www.edmuds.com) Development for the full concept began in 1994 and four models were introduced; the two seater City Coupe, followed by the Roadster and the Roadster Coupe, and lastly the for Four. Unfortunately, sales for those models where low and eventually all but the for Four were scrapped. The for Four was used as a model in creating the new smart styles that are available today. Mercedes Benz, now a Daimler AG Company, has created three new Smart Car styles in addition to the for Two; Pure, Passion, and Passion Cabriolet. The Smart for Two made its debut at the Frankfurt Motor Show in 1997 and gained the most press coverage at the event. Due to the overwhelming success of the auto show, a year later Smart Car became a full subsidiary of Daimler-Benz. When the Smart Car becomes available in the United States in January 2008, Penske Automotive will be the primary distributor of the Smart Car. Forecasted first-year sales for the car are already at 20,000-25,000, but those numbers have already been surpassed. In order to reserve a Smart Car before they are on sale, a deposit of just $99 is required. Already there have been 31,000 deposits made. Sales or business people who do heavy driving as part of their job need not to make a deposit. The Smart Car is best for short distances and in-town driving.

Potential buyers have the option of choosing from three models. $11,000 is the base price for the Pure model. That money can get you a five speed automatic manual transmission with manual or automatic mode available. Also included is a central remote locking system, a two-spoke leather steering wheel, and a radio ready console. Other additional options offered are air condition, power windows, and alloy wheels. A step up from the Pure Smart Car is the Passion which will go for about $13,000. Included in that model are all the options in the Pure, but standard also are a panorama roof, alloy wheels,...
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