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The Rotary Cove Beach

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The Rotary Cove Beach
The Rotary Cove Beach

This report is consistent with our signed Academic Integrity Form on file with the instructor.

Critical Issues
In order for The Rotary Cove Beach to continue to operate at above breakeven they must address:
How to unite the mission statement with a financial strategy so that there is maximum excess revenue.
How to reduce the risk for stalk holders so that they continue to invest their time and money.

Situation Analysis
The people of Goderich1 are categorized as “Lunch at Tim’s” they are lower-middle class with an average income of $62,010. They are mature and young, living in an industrial community. They are tight-knit community that enjoys socializing at local venues.
As we can see from the SWOT analysis2 the Cove a family- friendly beach that is enjoyed by tourist and residence. The Cove has become a part of tradition in the community. It lacks revenue to continue to strive. There is a lot of competition since there are other beaches in the area that people can go to or they can do other activates3 such as the heritage tours, going to the Huron County museum, the Co-Op art gallery, or the farmer’s market. The Cove is part of YMCA, which believes in “Building healthy comminutes4”.
There are many people that the Cove benefits, such as the: employees, board of members, council, residence of Goderich, tourists, and vendors such as food and equipment.
The current situation of the cove is not as bad as it seems. The loss of 14,043 in 2009 is not current since they had earnings of $1,296.675. The error occurred due to the lack of recording the proportionate revenue from donations6 and government grants7 that the YMCA receives. So the Cove is breaking even in 2009. Decision Criteria
The optimal solution for The Rotary Cove Beach would:
Increase total revenue
Unite the Mission Statement with a financial strategy
Reduce risk for stalk holders

Option Analysis8
There are a few options that the

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