The Role of Radio in Propagating Culture

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THE ROLE OF THE RADIO IN PROPAGATING CULTURE IN NIGERIA

BY

LEGHEMO JOY EZEMOKUMO
MC/2006/129

A PROJECT RESEARCH SUBMITTED TO THE DEPARTMENT OF MASS COMMUNICATION, FACULTY OF MANAGEMENT AND SOCIAL SCIENCES
IN PARTIAL FULFILMENT OF THE REQUIREMENTS FOR THE AWARD OF BACHELOR OF SCIENCE (B .Sc) DEGREE IN MASS COMMUNICATION.

CARITAS UNIVERSITY AMORJI –NIKE
ENUGU STATE

AUGUST, 2010
THE ROLE OF RADIO IN PROPAGATING CULTURE IN NIGERIA
(A CASE STUDY OF KOLUAMA, BAYELSA STATE)

BY

LEGHEMO JOY EZEMOKUMO
MC/2006/129

THE DEPARTMENT OF MASS COMMUNICATION FACULTY OF SOCIAL SCIENCES. CARITAS UNIVERSITY, AMORJI – NIKE ENUGU STATE.

A PROJECT RESEARCH SUBMITTED TO THE DEPARTMENT OF MASS COMMUNICATION, FACULTY OF SOCIAL SCIENCES IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF BACHELOR OF SCIENCE (B.SC) CARITAS UNIVERSITY, AMORJI-NIKE, ENUGU STATE

AUGUST, 2010.
APPROVAL PAGE
This is to certify that this project was written by Leghemo Joy Ezemokumo with registration number mc/2006/129 of the Department of Masscommunication, Faculty of Management and Social Sciences, caritas university Amorji-Nike Enugu state.

This work has been read approved as meeting the requirement for the award of Bachelor of Science (B.Sc) in Mass Communication.

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CLIFFORD NWONU AGBOEZE D.U
SUPERVISOR HOD

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DATEDATE

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EXTERNAL EXAMINER

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DATE
DEDICATION
This work is dedicated to God almighty the father of all creations for his guidance and protection from my mothers womb till date.
To my late father retired lieutenant commander Joel Peremene Leghemo and to my mother Mrs Rebecca Leghemo; thank you for being there for me for your support, love and care I love you.

ACKNOWLEDGEMENTS
Through this medium I acknowledge God the father of all creations who has been so good and merciful to me and gave me the zeal and the strength to carry on when I thought I could no longer carry on. To my mother; thanks for your support may God crown your efforts to my siblings, thank you very much

I acknowledge my supervisor Clifford Nwonu who made it possible for me to be able to put this work together due to his critical corrections and patience. Obasi Ferdinard who made me understand and taught me how to write project and the do and donts of project writing. Agboeze D. u my HOD, Tina Obi our course adviser and Benson - Eluwa Virginia, Jude Edeh, Ugwanyi Felix I am grateful and I appreciate your impact in my life in one way or the other.

TABLE OF CONTENTS
Title page i
Approval page ii
Dedication iii
Acknowledgements iv
Table of contents v
Abstract viii
CHAPTER ONE: Introduction
1.1 Background of the study 1
1.2 Statement of the research problem 10
1.3 Objective of the study 10
1.4 Significance of the study11
1.5 Research question 12
1.6 Research hypothesis 12
1.7 Limitation of the study 13
1.8 Assumption of the study 14
1.9 Definition of terms conceptual and operational 15
CHAPTER TWO: Review of literature
2.1 Sources of literature 19
2.2 Review of relevant literature
2.3 Theoretical framework44
2.4 Summary of literature reviewed47
CHAPTER THREE: Research methodology
3.1 Research design 51
3.2 Area of study52
3.3 population of study 52
3.4 Research sample and sampling techniques 52
3.5 Instrument used for data collection 53
3.6 Validity of instrument 54
3.7 Method of data collection54
3.8 Method of data analysis55
CHAPTER FOUR: Presentation and Analysis of Data
4.1 Data presentation and analysis 57
4.2 Hypothesis testing 71
4.3 Discussion on findings 78
CHAPTER FIVE: Summary, conclusion
and recommendation for further studies.
5.1 Summary79
5.2 Conclusion 80
5.3 Recommendation for further study 81...
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