The media is a lifeline of a nation. It provides not only information on what may affect the normal human being in his day-to-day functioning, but also by other features that keep him informed of developments, national and international. The reach of the media and the effect that it can have on general public has always been recognized and never been challenged. “If it were left on me to decide whether we should have a government without newspapers or newspapers without a government, I should not hesitate a moment to prefer the latter.” - Thomas Jefferson A democracy is a government of the people, for the people and by the people. Thus, the public opinion is an important aspect. The people in turn could hold the government accountable and change it, if they knew what it was doing. So, there is a need to inform the people of things around them so that there is a check on the government. And media is the one who informs them. As an informer, it should supply information in true and unbiased form and let the public choose, what may be the best in their interest. It may be right in educated democracies like in the UK, but in a country like Pakistan, or Bangladesh where most of the people are illiterate non-participant in asking questions, the matter arises whether the role of media can be limited to supplying information alone. The creation of a public opinion in an uneducated democracy: - Public opinion has to be generated and some agency is required to do some work. An instrument of mass communication can serve the requirement of effective mobilization of a national opinion. This is the only way a democracy can survive. The media has influence and authority over us, and there is no doubt that money and muscle power is getting control by the media. It is becoming an economic exercise rather than driven by public spirit.
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