“The Role of Lean Management Methodologies in Developing Sustainable Organizational Excellence” The role of lean management methodologies in developing sustainable organizational excellence is quickly becoming one of the hottest topics in sustainable business. Lean builds long-term customer loyalty, lean methods eliminate all forms of waste in business processes, and organizational performance is dramatically improved in the long run. Building long-term customer loyalty is the primary focus of lean management methodologies. “A lean organization understands customer value and focuses its key processes to continuously increase it.” (<http://www.lean.org/WhatsLean/>) By cutting out unneeded processes and steps lean management methodologies connect with the costumer in the most direct manner. By putting customer satisfaction first before thinking about profit, enables lean methodologies to focus on providing finest value to customers. “Who determines what customers Value? Who owns the brand? What about customer satisfaction? And who is responsible for profit and growth? Everybody! But as a result of our self-focus (not to mention occasional self-importance), we sub-optimize our own function-specific processes and miss the big, important organizational improvement opportunities. Unless “selling” is our true constraint, creating a more effective selling Process will often result in less happy customers and fewer sales long-term because we have now made more promises without the capacity in other areas (like order fulfillment) to meet increased demand.”(< http://www.lean.org/common/display/?o=2133>) The concept of sales and marketing being the beacon of which a business orbits is opening up to embrace an integrated system that balances all parts of the businesses operations. It is no longer about sell, sell, sell, but how can every member of the organization provide the deepest level of value to the customer.
While using lean methods we eliminate all...
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