The Role of Intuition in the Case of Decision Making

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The role of intuition in the case of decision making

Decision-making is one of the most important objects in the entrepreneurs’ or executives’ work. It should be fast, profitable and rational, the most logical choice from among of other available options. Otherwise wrong choice can destroy the whole business or even your career. But what are people using to take decisions? Sometimes businesspeople are doing researches, collecting information. I agree that it is the most rational way, although it takes a lot of time and, as we know time is money, furthermore it decreases the profitability. Usually decision makers are using the intuition. I totally understand business intuition could sounds like it may be contradictory, but the first rapid instinct can bring the effective solution to the problem.

I chose the success business story of Facebook. I think the CEO of Facebook Mark Zuckerberg is the good example of using intuition in business world. Young students Mark Zuckerburg, Eduardo Saverin, Dustin Moskovitz and Chris Hughes founded the company in 2004. Everything started with a little project/program in university community that allowed for students to select the best looking people from a assortment of photos and that was named as Facemash. However that was cancelled due to damage of universities server. This project came with the intuition that it could work not only in the university community, but also in the bigger society and that’s how was created the nowadays Facebook. He was the decision maker, he was fast and focused on strategy, and he did not give up. And the choice was 100 percent correct.

Intuition in the decision-making Mark Zuckerburg used, as the tool about which he clearly believed and knew. What he was going to do and what is the aim of his business and did everything right on the right moment. He did not care that some evidences seemed conflicting however he was still keeping his intuition. His strong inner voice was saying it...
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