The role of informatics in the development of social networks and their impact on society
BEHAVIOR CHANGE COMMUNICATION (BCC)
FOR HIV/AIDS
A STRATEGIC FRAMEWORK
This work was supported by the United States Agency for International Development (USAID) as part of Family
Health International’s Implementing AIDS Prevention and Care (IMPACT) Project (Cooperative Agreement
HRN-A-00-97-00017-00) and does not necessarily reflect the views of USAID or FHI.
FHI implements the USAID IMPACT Project in partnership with the Institute of Tropical Medicine Management
Sciences for Health Population Services International Program for Appropriate Technology in Health and the
University of North Carolina at Chapel Hill
© September 2002
Family Health International
Institute for HIV/AIDS
2101 Wilson Boulevard, Suite 700
Arlington, VA 22201 U.S.A.
BEHAVIOR CHANGE COMMUNICATION (BCC)
FOR HIV/AIDS
A STRATEGIC FRAMEWORK
GLOSSARY
3
I.
INTRODUCTION
5
II.
THE ROLE OF BEHAVIOR CHANGE COMMUNICATION
5
III.
THE PROCESS OF BEHAVIOR CHANGE: A FRAMEWORK
FOR BCC DESIGN
7
IV.
BCC GOALS
8
V.
GUIDING PRINCIPLES
8
VI.
FHI’s APPROACH
9
VII.
BCC STRATEGY DEVELOPMENT AND PLANNING
State program goals
Involve stakeholders
Identify target populations
Conduct formative BCC assessments
Segment target populations
Define behavior change objectives
Design BCC strategy and monitoring and evaluation (M&E) plan
Develop communication products
Pre-testing
Implement and monitor
Evaluation
Feedback and redesign
9
VIII.
CHALLENGES
19
IX.
MANAGEMENT OF BCC AND BUDGET
19
X.
CAPACITY-BUILDING
20
XI.
LINKAGES AND PARTNERSHIPS
20
XII.
CONCLUSION
21
XIII.
FURTHER READING
21
1
2
GLOSSARY
BEHAVIOR CHANGE INTERVENTION (BCI): A combination of activities/interventions tailored to the needs of a specific group and developed with that group to help reduce risk behaviors and vulnerability to
HIV by creating an enabling environment for individual and
FOR HIV/AIDS
A STRATEGIC FRAMEWORK
This work was supported by the United States Agency for International Development (USAID) as part of Family
Health International’s Implementing AIDS Prevention and Care (IMPACT) Project (Cooperative Agreement
HRN-A-00-97-00017-00) and does not necessarily reflect the views of USAID or FHI.
FHI implements the USAID IMPACT Project in partnership with the Institute of Tropical Medicine Management
Sciences for Health Population Services International Program for Appropriate Technology in Health and the
University of North Carolina at Chapel Hill
© September 2002
Family Health International
Institute for HIV/AIDS
2101 Wilson Boulevard, Suite 700
Arlington, VA 22201 U.S.A.
BEHAVIOR CHANGE COMMUNICATION (BCC)
FOR HIV/AIDS
A STRATEGIC FRAMEWORK
GLOSSARY
3
I.
INTRODUCTION
5
II.
THE ROLE OF BEHAVIOR CHANGE COMMUNICATION
5
III.
THE PROCESS OF BEHAVIOR CHANGE: A FRAMEWORK
FOR BCC DESIGN
7
IV.
BCC GOALS
8
V.
GUIDING PRINCIPLES
8
VI.
FHI’s APPROACH
9
VII.
BCC STRATEGY DEVELOPMENT AND PLANNING
State program goals
Involve stakeholders
Identify target populations
Conduct formative BCC assessments
Segment target populations
Define behavior change objectives
Design BCC strategy and monitoring and evaluation (M&E) plan
Develop communication products
Pre-testing
Implement and monitor
Evaluation
Feedback and redesign
9
VIII.
CHALLENGES
19
IX.
MANAGEMENT OF BCC AND BUDGET
19
X.
CAPACITY-BUILDING
20
XI.
LINKAGES AND PARTNERSHIPS
20
XII.
CONCLUSION
21
XIII.
FURTHER READING
21
1
2
GLOSSARY
BEHAVIOR CHANGE INTERVENTION (BCI): A combination of activities/interventions tailored to the needs of a specific group and developed with that group to help reduce risk behaviors and vulnerability to
HIV by creating an enabling environment for individual and