The Role of Healthcare Marketing in an Hco’s Strategic Planning Process
Solomon Enti
Dr. Eric Oestmann
Unit 4 IP
August 8th, 2013. The Role of Healthcare Marketing in an HCO’s Strategic Planning Process Marketing is a well thought out effort to establish a productive relationship between exchange partners and stakeholders. The main role of healthcare marketing in a healthcare organization’s strategic planning process, is effectively identifying clientele base and satisfying their needs, and to maintain their loyalty and patronage. Strategy is consistent response to a particular stakeholder need (White & Griffith, 2010). Identifying and grouping customer and associate markets by the use of surveillance, data analysis, and segmentation of market, will help the HCO understand stakeholder needs and identify participants whose needs are in keeping with the HCO’s mission. This function marks the role of healthcare marketing in the healthcare organization’s strategic planning process (White & Griffith, 2010). Another role of healthcare marketing in the HCO’s strategic planning process is to listen to exchange partners’ needs, by employing the use of surveys, focus groups, monitors, and personal contact to achieve a clear and thorough understanding of what the HCO must do to appeal to a considerable number of exchange partners (White & Griffith, 2010). The role of healthcare marketing in the strategic marketing process of the HCO is also the development of brand-media relations by communication, to make known the HCO and its range of services. This makes the entire HCO attractive to the community by using different media of communication to highlight widely shared goals (White & Griffith, 2010). Convincing potential customers to choose the HCO’s services, by communicating to patient populations with specific needs, in order to make potential participants aware of the services, and persuade them to choose the organization over its competitors; is
Dr. Eric Oestmann
Unit 4 IP
August 8th, 2013. The Role of Healthcare Marketing in an HCO’s Strategic Planning Process Marketing is a well thought out effort to establish a productive relationship between exchange partners and stakeholders. The main role of healthcare marketing in a healthcare organization’s strategic planning process, is effectively identifying clientele base and satisfying their needs, and to maintain their loyalty and patronage. Strategy is consistent response to a particular stakeholder need (White & Griffith, 2010). Identifying and grouping customer and associate markets by the use of surveillance, data analysis, and segmentation of market, will help the HCO understand stakeholder needs and identify participants whose needs are in keeping with the HCO’s mission. This function marks the role of healthcare marketing in the healthcare organization’s strategic planning process (White & Griffith, 2010). Another role of healthcare marketing in the HCO’s strategic planning process is to listen to exchange partners’ needs, by employing the use of surveys, focus groups, monitors, and personal contact to achieve a clear and thorough understanding of what the HCO must do to appeal to a considerable number of exchange partners (White & Griffith, 2010). The role of healthcare marketing in the strategic marketing process of the HCO is also the development of brand-media relations by communication, to make known the HCO and its range of services. This makes the entire HCO attractive to the community by using different media of communication to highlight widely shared goals (White & Griffith, 2010). Convincing potential customers to choose the HCO’s services, by communicating to patient populations with specific needs, in order to make potential participants aware of the services, and persuade them to choose the organization over its competitors; is