The Rise of Modern Marketing
The Rise of Modern Marketing
Early marketing thought was created as a field of applied economics in the United States, in the late 1950s. This essay talks about the past, present and future of Modern Marketing, as a platform for better understanding the increasingly complex distributions systems of Modern Marketing. Firstly, the role economics played in the emergence of modern marketing will be described along with economic status and its effect on how marketing thrived. Secondly, the changes in the marketing management mix will be discussed. And lastly the essay will highlight why the future of marketing rests on the ability of organisations to “think out of the box” and develop programmes that are innovative, creative, and highly engaging.
Firstly, the Second World War plays a part in changing the contextual situation in which modern marketing was forming during the 1950s; this included a rise in innovative technology, a shift to urban living, and the scientific revolution of marketing. The consequence of both the industrial revolution and war during the 1950’s was mass production. As marketers now understood that value not only came from the availability of supply and production, but also from the desire to consume (Meek, R., Ryan, A., and Lenney, P., 2010 chp1). Therefore creating a need for more academic attention to be paid on not only market distribution, but also to tools that could influence consumption such as, effective advertisement (Meek, R., Ryan, A., and Lenney, P, 2010 chp1). Thus, when the war resulted in a rise in technology and a shift to urban living it influenced the field of marketing in how goods and serviced could be advertised and distributed (Magocsi, 1999).
Through advertisements on the television companies were able to use visual stimulations to persuade viewers into buying their good and/or services. Additionally, the infrastructures of condense cities helped in the distribution of goods (Meek, R., Ryan, A., and Lenney, P,
Early marketing thought was created as a field of applied economics in the United States, in the late 1950s. This essay talks about the past, present and future of Modern Marketing, as a platform for better understanding the increasingly complex distributions systems of Modern Marketing. Firstly, the role economics played in the emergence of modern marketing will be described along with economic status and its effect on how marketing thrived. Secondly, the changes in the marketing management mix will be discussed. And lastly the essay will highlight why the future of marketing rests on the ability of organisations to “think out of the box” and develop programmes that are innovative, creative, and highly engaging.
Firstly, the Second World War plays a part in changing the contextual situation in which modern marketing was forming during the 1950s; this included a rise in innovative technology, a shift to urban living, and the scientific revolution of marketing. The consequence of both the industrial revolution and war during the 1950’s was mass production. As marketers now understood that value not only came from the availability of supply and production, but also from the desire to consume (Meek, R., Ryan, A., and Lenney, P., 2010 chp1). Therefore creating a need for more academic attention to be paid on not only market distribution, but also to tools that could influence consumption such as, effective advertisement (Meek, R., Ryan, A., and Lenney, P, 2010 chp1). Thus, when the war resulted in a rise in technology and a shift to urban living it influenced the field of marketing in how goods and serviced could be advertised and distributed (Magocsi, 1999).
Through advertisements on the television companies were able to use visual stimulations to persuade viewers into buying their good and/or services. Additionally, the infrastructures of condense cities helped in the distribution of goods (Meek, R., Ryan, A., and Lenney, P,
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