The Relationship Between American Media Exposure and Trinidadian

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University of South Florida (USF)

Scholar Commons
Graduate School Theses and Dissertations

USF Graduate School

1-1-2011

The Relationship Between American Media
Exposure and Trinidadian Female Adolescents'
Body Image Satisfaction
Clarabelle Ferguson
University of South Florida, cferguso@mail.usf.edu

Scholar Commons Citation
Ferguson, Clarabelle, "The Relationship Between American Media Exposure and Trinidadian Female Adolescents' Body Image Satisfaction" (2011). Graduate School Theses and Dissertations. http://scholarcommons.usf.edu/etd/3100

This Thesis is brought to you for free and open access by the USF Graduate School at Scholar Commons. It has been accepted for inclusion in Graduate School Theses and Dissertations by an authorized administrator of Scholar Commons. For more information, please contact scholarcommons@usf.edu.

The Relationship between American Media Exposure and Trinidadian Female Adolescents‟ Body Image Satisfaction

by

Clarabelle Ferguson

A thesis submitted in partial fulfillment
of the requirements for the degree of
Master of Arts
School of Mass Communications
College of Arts and Sciences
University of South Florida

Major Professor: Scott Liu, Ph.D.
Roxanne Watson, Ph.D.
Kenneth Killebrew, Ph.D.

Date of Approval:
March 29, 2011

Keywords: body image, body dissatisfaction, internalization, media, awareness, pressures
© Copyright 2011, Clarabelle Ferguson

ACKNOWLEDGMENTS
Dr. Liu
Dr. Watson
Dr. Killebrew
Patriann Smith
Judith Pereira
Kenneth Ferguson
Mardi Ferguson

i

TABLE OF CONTENTS

LIST OF TABLES

iii

LIST OF FIGURES

v

ABSTRACT

vi

CHAPTER 1: INTRODUCTION

1

Background of Study
Statement of Problem
Rationale
Importance of the Study
Overview of Study

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7
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12

CHAPTER 2: REVIEW OF LITERATURE
History of Women‟s Ideal Body Image
Traditional Body Image Perception among Caribbean Females
The Thin Successful Female vs. the Voluptuous Successful Female Media Influence on Women‟s Reaction to Body Self -Image
Sociocultural Attitudes towards Appearance
(Awareness, Internalization, Pressures)
Theoretical Framework
Media Imperialism Theory
Cultivation Theory
Social Cognitive Theory
CHAPTER 3: RESEARCH HYPOTHESES
Rationale for Hypotheses
Hypotheses
CHAPTER 4: METHODOLOGY
Sample
Research Design
Instrumentation
Design of the Study: Operationalization of Variables
Data Analysis

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27
27
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46
50
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59

ii

CHAPTER 5: RESULTS
Respondent Profile
Data Examination
Hypothesis 1
Hypothesis 2a
Hypothesis 2b
Hypothesis 2c
Hypothesis 3a
Hypothesis 3b
Hypothesis 3c
CHAPTER 6: DISCUSSION
American Media Exposure and Body Image Satisfaction
American Media Exposure and Three Risk Factors
Three Risk Factors and Body Image Satisfaction
CHAPTER 7: CONCLUSIONS AND RECOMMENDATIONS
Limitations of the Study
Suggestions for Future Research
Recommendations
REFERENCES

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BIBLIOGRAPHY

116

APPENDICES

119

Appendix 1: Consent Form
Appendix 2: Survey

120
121

iii

LIST OF TABLES
Table 1.

AVM television station schedule

36

Table 2.

TTT television station schedule

37

Table 3.

CCN television station schedule

38

Table 4.

CNC3 television station schedule

39

Table 5.

TV6 television station schedule

40

Table 6.

CNMG television station schedule

41

Table 7.

Descriptive Statistics: Respondent Profile

61

Table 8.

School Frequency

62

Table 9.

Class Frequency

62

Table 10. Ethnicity Frequency
Table 11. Descriptive Statistics:

63
American Media Exposure

Table 12. Reliability Statistics
Table 13. Correlation Matrix:

Table 14. Model Summary:

Table 15. Regression Results:

Table 16. Correlation Matrix:

Table 17. Model Summary:

Table 18. Regression Results:

63...
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