This section of your business plan will essentially cover the following: 1.Provide an in depth description of your product or service offering(s). Excellent literature about your product(s) or service(s) must be included. This is in terms of: 2.Technical specifications
5.Other drawings or schematics
7.Presentations or brochures
8.Other related items
9.Unique features of your product
10.The uniqueness of your service
You may also discuss your pricing structures as per product or the fee structures applicable to your services. The pricing could otherwise be discussed in your Marketing and Sales plan. It is important to discuss quality and value in line with the product (s) or service (s) you offer or intend to offer. Moreover, a discussion as to the competitive advantages and disadvantages of your product or service offering is also important.