The Process of Communication

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• Communication is a process of sending and receiving verbal and nonverbal messages. • Communication is considered effective when it achieves the desired reaction or response from the receiver.
• Communication is a two way process of exchanging ideas or information. • The process of communication has five components: sender/encoder, message, medium, receiver/decoder, and feedbacks.


• Every message, whether oral or written, begins with context. Context is a broad field that includes country, culture, organization, and external and internal stimuli. • Another aspect of context is the external stimuli

• Internal stimuli have effect on how you translate ideas into a message. • Your attitudes, opinions, emotions, past experiences, likes and dislikes, education, job status and confidence

Sender / Encoder

• While sending a message, you are the “encoder”, the writer or speaker, depending on whether your message is written or oral.
• express your message so that the receiver(s)
• react as you desire
• You decide which symbols best convey your message and which message channel will be most effective among the oral and written media (letter, memo, telephone, etc) Sender/Encoder
(experiences, attitudes, skills) perception
Idea encoding Symbol decisions Sending mechanisms


• The message is the main idea that you wish to communicate; it is of both verbal (written or spoken) symbols and nonverbal (unspoken) symbols. First decide exactly what your message is. Also consider the receiver of your message.


• It means the way by which a message is communicated
• You can choose electronic mail, the printed word
• The choice of medium is affected by the relationship between the sender and the receiver.

Oral Communication
• The oral communication brings back immediate feedback
• It has a conversational nature with shorter words and sentences • It stresses on...
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