The Power of Advertisements

Topics: Color, Color wheel, Color theory Pages: 3 (697 words) Published: March 31, 2012
Angela Scarlett
Instructor: Kate Morrison
Essay #3- Analysis of a printed advertisement
March 23, 2012
The Power Of Advertisements
In today's society, successful companies try to gain advantage over their competitors by drawing potential customers to their products through advertising. One example of this process is the Mott's Fruitsations advertisement.

The headline of this advertisement reads: “Undercover Veggies Outrageous Fruit Taste!”, which is centered on the top of the page. Under the headline on the right hand side of the page, the sub headline reads: “ NOW WITH 1 SERVING OF FRUIT AND VEGGIES 1/2 FRUIT + 1/2 VEGETABLE”. Centered on the bottom of the page, the title reads: “ MOTT'S Fruitsensations + Veggies”, with the sub title “NEW” on the bottom left hand side of the page. One important feature of an advertisement is colour. According to the article What Color Is Your Advertising? How Color Theory Can Make Your Marketing More Effective by Mike Brennan, colour is “...pretty much the first thing your consumers will notice, making color your best - and sometimes only - chance to get a message across.” Mr. Brennan continues to explain that colour is “...likely to have a psychological and physical impact on a viewer”. This advertisement combines vibrant, colourful words and images to draw the reader's attention. Red, (strength, power, determination passion, desire, and love) yellow, (joy, happiness, intellect, and energy) and green (growth, harmony, freshness, and fertility) are the prominent colours in this advertisement. (Color Wheel Pro: Colors in Action) Certainly if Mott's had chosen to use grays and browns in their advertisement, the potential consumer would have been less likely to notice it.

The Power Of Advertisements
Other important features of an advertisement are the message and the image. This advertisement has several messages. The headline “Undercover Veggies Outrageous Fruit Taste!” tells the reader...
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